Twentieth Century Fox Home Entertainment today announced the launch of DIGITAL HD - an initiative that allows consumers to download or stream Fox movies on a variety of connected devices.

The Digital HD project will allow access to HD films in the U.S. from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.

The project will allow access to new releases before DVDs are issued, "attractive pricing," cloud storage and availability across multiple devices, News Corp. said in a statement.

Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer.

The epic sci-fi thriller Prometheus is also available today on DIGITAL HD for less than $15, arriving three weeks before Blu-ray, DVD and video-on-demand (VOD).