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Wednesday, September 12, 2012
Intel Focuses On Software Developers, Announces New HTML5 Tools


Today at the Intel Developer Forum (IDF), Renee James, senior vice president and general manager of the Software and Services Group at Intel, outlined her vision for transparent computing.

This concept is made possible only through an "open" development ecosystem where software developers write code that will run across multiple environments and devices. This approach is expected lessen the financial and technical compromises developers make today.

"With transparent computing, software developers no longer must choose one environment over another in order to maintain profitability and continue to innovate," said James. "Consumers and businesses are challenged with the multitude of wonderful, yet incompatible devices and environments available today. It's not about just mobility, the cloud or the PC. What really matters is when all of these elements come together in a compelling and transparent cross-platform user experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will remain relevant."

Software developers are currently forced to choose between market reach, delivering innovation or staying profitable. While developers regularly express their desire to write once and run on multiple platforms, currently there is little incentive for any of the curators of these environments to provide cross-platform support. Central to Intel's operating system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5. With it, developers no longer have to make trade-offs between profitability, market participation or delivering innovation in their products. Consumers benefit by enabling their data, applications and identity to seamlessly transition from one operating system or device environment to another.

During her keynote, James emphasized the importance of HTML5 and related standards and that the implementation of this technology by developers should remain open to provide a robust application development environment. James reinforced Intel's commitment to HTML5 and JavaScript by announcing that Mozilla, in collaboration with Intel, is working on a native implementation of River Trail technology. It is available now for download as a plug-in and will become native in Firefox browsers to bring the power of parallel computing to Web applications in 2013.

Intel is also extending the efficacy of security by combining hardware and software security solutions and co-designing products with McAfee. James invited McAfee Co-President Michael DeCesare to join her onstage to emphasize the important role security takes as the threat landscape continues to become more complex both in terms of volume and sophistication. DeCesare also highlighted the opportunity for developers to participate in securing the industry.

Touching on where McAfee is heading with Intel, DeCesare discussed the importance of understanding where computing is going overall. He noted examples including applications moving to the cloud, as well as IT seeking ways to reduce power consumption and wrestling with challenges associated with big data and the consumerization of IT. DeCesare also highlighted the value of maintaining the user experience and introduced McAfee Anti-Theft security software. Designed to protect consumers' property and personal information for Ultrabook devices, this latest product enhancement is a collaborative effort with Intel to develop anti-theft software using Intel technologies that provide device and data protection.

DeCesare reiterated the opportunity for developers through the McAfee Security Innovation Alliance (SIA). The technology partnering program helps accelerate development of interoperable- security products and simplify integration of these products.

James also announced the Intel Developer Zone, a program designed to provide software developers and businesses with a single point of access to tools, communities and resources to help them engage with peers. Today's software ecosystem is full of challenges and opportunities in such areas as technology powering new user experiences, expectations from touchscreens, battery life requirements, data security and cloud accessibility. The program is focused on providing resources to help developers learn and embrace these evolving market shifts and maximize development efforts across many form factors, platforms and operating systems.

In the fourth quarter of this year, Intel Developer Zone will introduce an HTML5 Developer Zone focused on cross-platform apps, guiding developers through actual deployments of HTML5 apps on Apple iOS, Google Android, Microsoft Windows and Tizen.

Global software distribution and sales opportunities will be available via the Intel AppUp center and co-marketing resources. Developers can submit and publish apps to multiple Intel AppUp center affiliate stores for Ultrabook devices, tablets and desktop systems.

With Intel Developer Zone, developers can engage with experts in their field to share knowledge, get support and build relationships. In the Ultrabook community, users will find leading developers sharing ideas and recommendations on how to create Microsoft Windows 8 apps for the latest touch- and sensor-enabled Ultrabook devices.


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