AMD today announced an investment in CiiNOW, a provider of cloud gaming technology that enables game publishers, retailers and carriers to tap into the video game market expected to reach $81 billion by 2016.

With the investment and strategic collaboration facilitated by AMD Ventures, AMD and CiiNOW will work jointly to enable online gaming through a worldwide developer ecosystem and differentiated hardware.

The cloud gaming industry is now disrupting the gaming market for both consumers and game publishers as more and more casual and hardcore gamers are making the jump to playing games online. CiiNOW addresses this trend with the first cloud gaming solution powered by AMD Radeon graphics that offers an end-to-end solution that includes the full suite of required hardware and software components. CiiNOW delivers a high-speed, low latency streaming solution with up to eight HD streams per server blade, and up to 272 HD streams per server rack for HD-quality game streaming instantly from the cloud,.

To further advance cloud gaming, CiiNOW announced today the general availability of its gaming solution which provides a new, high speed platform powered by AMD Radeon graphics.