Google said it is shutting down its online marketplace for TV ads, and will focus instead on web advertising including its own Google TV.

Google launched Google TV Ads in AdWords in2007 to bring digital buying and measurement technologies to traditional TV advertising.

However, video is increasingly going digital and users are now watching across numerous devices. So the company decided to close its TV Ads product over the next few months and move the team to other areas at Google. Google plans to "double down" on video solutions for its clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).