Saturday, April 19, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Ex-Apple CEO To Sell Mobiles In India
HTC Hired Ex-Samsung Marketing Officer
Xbox One Wolrdwide Sales Cross 5 million
Samsung Works With GLOBALFOUNDRIES On 14 nm FinFET Offering
Facebook To Find Nearby Friends
Console Sales Lift AMD's First Quarter Results
LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK
Amazon Announces Kindle Service For Samsung Devices
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, August 30, 2012
Twitter Lets Advertisers Target Their Audience


Twitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday.

Twitter will allow advertisers to target their Promoted Tweets and Promoted Accounts campaigns to a set of interests that they explicitly choose. Advertisers will be able to connect with a more users and deliver tailored messages to people who are more likely to engage with their Tweets.

There are two flavors of interest targeting. For broader reach, advetisers will be also to target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer. The two-level interest hierarchy is composed of more than 350 categories.

Advetisers who want to target more precise sets of users will be able to create custom segments by specifying certain @usernames that are relevant to the product, event or initiative they are looking to promote. Custom segments will let advertisers reach users with similar interests to that @​username?s followers.

Twitter is also lowering the minimum bid to one cent for all of its auctions. Twitter's Promoted Products are auction-based, where winners are determined by engagement rate and bids.

For years, Google has reaped huge profits by displaying ads based on what a user searches for in its search engine, while Facebook encourages users to proactively input their "likes." But Twitter, by contrast, has long faced the challenge of indirectly inferring these preferences, something that marketers find less attractive for their needs.

In protest against what they viewed as a Twitter experience increasingly corrupted by advertising, software developers in California this month launched App.net, a Twitter-like rival that is supported by a $50 membership fee rather than ads.


Previous
Next
Tokyo Court Clears Samsung In Patent Case With Apple Patent        All News        Intel Reveals Architecture Details of Intel Xeon Phi Co-Processor
Windows Server 2012 Essentials Release Candidate Released     General Computing News      TSMC Said To Reject Apple's And Qualcomm's Exclusivity Offers

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Back Online In Turkey
Turkish Court Upholds Twitter Blockage
French Group Files Suit Against Social networks
Turkey Blocks Workaround For Twitter Access
Twitter Blocked in Turkey
Twitter Crashes Due To Software Glitch
Twitter Reported 3Q Slow User Growth, Increased Advertising Revenue
Twitter Bought Patents From IBM, Enters Cross-License Agreement
Twitter Revamps Desktop Website
Twitter Reverts the Changes to Block Functionality
Twitter To Use Cookies For Ad Targeting
Twitter Strengthens Service's Security

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .