LG will showcase a line-up of consumer electronics under the banner "ABOVE AND BEYOND" at this year's IFA show in Berlin.
At the center of it all is the 55-inch OLED TV. LG's booth will also showcase the latest home entertainment products including the first 84-inch UD (Ultra Definition) 3D TV, CINEMA 3D Smart TV, IPS (In-Plane Switching) monitors, and a range of audio and video products packed with CINEMA 3D.
Visitors to LG's booth will first be mesmerized by a spectacular CINEMA 3D Attractor that showcases the best technology that LG has to offer. From there, they will get their first introduction to LG?s OLED TV and an array of 3D products.
The OLED TV zone will invite visitors to experience the most advanced display on the market, LG's 55-inch OLED TV, which delivers uncompromising picture quality thanks to its 4 Color Pixel and infinite contrast from self-lighting pixels. The 4 Color Pixel design adds a white sub-pixel to the three primaries (WRGB), providing realistic colors from any viewing angle. In addition, the Color Refiner enhances color precision and consistency. Its 4mm-Paper Slim panel and use of strong Carbon Fiber-Reinforced Plastic (CFRP) give the OLED TV a sleek, minimal exterior.
LG's OLED TV combines the company?s CINEMA 3D technology with Smart TV capabilities.
The 84-inch UD 3D TV awaits next. LG's UD 3D TV offers sharp picture quality coupled with an enormous screen that boasts 8 million pixels and four times the resolution (3840 x 2160 pixels) of existing Full HD TV panels, thanks to LG's advanced Triple XD Engine and the Resolution Upscaler Plus. The TV is also equipped with a 2.2 Speaker along with Smart TV features.
Visitors will get the opportunity to get up close and personal with the full line-up of CINEMA 3D Smart TVs. Earlier in August, LG's CINEMA 3D Smart TV (Model 55LM960V) won the European Smart TV Award at EISA 2012 Awards, one of the most coveted awards by Smart TV makers.
Thanks to LG's Film Patterned Retarder (FPR) CINEMA 3D technology, LG CINEMA 3D Smart TV provides a comfortable 3D experience with flicker-free images and battery-free 3D glasses. Among the CINEMA 3D Smart TV line-up, the high-end LM960V 55-inch CINEMA 3D Smart TV will impress visitors with its advanced and user-focused 3D features, including 3D Depth Control which users can customize the 3D experience and 3D Sound Zooming which matches the visual action. The CINEMA SCREEN Design is also reducing the bezel to just 1mm.
Focusing on its Smart TV features, LG will demonstrate its connected TVs at its Smart TV zone. LG's simple Smart TV user interface and wealth of smart features, in particular Magic Remote and Smart Share Plus, contributing to LG?s dynamic Smart TV environment.
The Magic Remote offers a convenient means to access TV content and gives four different control options: point, wheel, voice recognition, and pattern gesture control. Additionally, Smart Share Plus offers a range of connectivity options. For example, devices on the same home Wi-Fi network can connect wirelessly to an LG CINEMA 3D Smart TV. If the external device features Intel's Wireless Display technology (WiDi), users do not even need a cable.
Visitors can also experience LG's Google TV at this year's IFA. LG's in-house engineers developed LG's own L9 dual-core processor that powers the Google TV delivering performance and a great Smart TV experience. The Google TV's Magic Remote QWERTY and Home Dashboard designed specifically for Google TV makes this smart TV easy-to-use and Google search, Google Play Store, Chrome browser and YouTube work as seamlessly as they do on PCs and smartphones.
LG will also highlight a wide range of IPS monitors at IFA 2012. Leading the line-up will be LG's EA93 and EA83 IPS monitors that are designed for graphics-intensive applications and multitasking. The EA93 boasts a 21:9 cinematic screen. The EA83 includes a Wide Quad High Definition (WQHD) display with a resolution of 2560x1440 pixels matched with one of the widest color spectrums available for the discerning professional. The IPS technology in the EA93 and EA83 monitors are able to produce more lifelike images at practically any viewing angle, while reducing eye fatigue. What?s more, LG will showcase the 27-inch TM2792 Personal Smart TV with CINEMA 3D technology and the Z350 Ultrabook boasting a 9-second boot time.
LG will demonstrate its 3D and smart capabilities by showcasing its complete 3D Home Theater System, the BH9520TW, which features a 360-degree reflector and multidirectional 3D speaker set. LG says the 9.1 3D Speakers are capable of delivering an auditory experience similar to a movie theater. The BH9520TW is also equipped with smart features including LG Apps, powerful VOD service, and Wi-Fi Direct, which allows users to easily share content between digital devices.
Visitors will be also introduced to LG's 3D Video Wall that features FPR 3D, the same flicker-free technology found in LG CINEMA 3D Smart TVs. The WV70MD features a narrow bezel at just 5.3mm. With such a slim bezel, multiple WV70MD displays can be easily combined to provide a large single-screen display. The 3D Video Wall offers crystal-clear images without distortion or color inconsistencies, thanks to the IPS panels.
Last but not least, LG will also be unveiling a new version of its Mouse Scanner, which takes all the pain out of document scanning.