Tuesday, April 28, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple's Profit Soars On iPhone Sales, China
Facebook Introduces Video Calling to Messenger for iOS and Android
Fujitsu Technology Supports Large-Screen Virtual Desktops on Existing Network Infrastructure
Google To Gather Patents Through Web Portal
Lenovo Launches ThinkCentre Chromebox For Students and Entrepreneurs
Kingston HyperX Savage SSD Released
SanDisk Introduces New Fusion ioMemory PCIe Application Accelerators for Data Centers
Imagination Technologies Seeks Academia's Attention With MIPSfpga Program
Active Discussions
menu making
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Question about nero
Copied dvd's say blank in computer only
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, August 02, 2012
Facebook Estimates It Has 83 Million Fake Users


Facebook estimates that there are now more than 83 million 'fake' users on the social network, according to data released this week.

The social network said 8.7% of its 955 million active users might not be real.

There may be individuals who maintain one or more Facebook accounts in violation of Facebook's terms of service. The company estimates that "duplicate" accounts (an account that a user maintains in addition to his or her principal account) may have represented approximately 4.8% of its worldwide user base as of June 30, 2012.

Facebook also seeks to identify "false" accounts, which the company devides into two categories: (1) user-misclassified accounts, where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are permitted on Facebook using a Page rather than a personal profile under Gacebook's terms of service); and (2) undesirable accounts, which represent user profiles that Facebook determines are intended to be used for purposes that violate its terms of service, such as spamming. As of June 30, 2012, Facebook estimates user-misclassified accounts may have represented approximately 2.4% of its worldwide users and undesirable accounts may have represented approximately 1.5%.

Facebook's business model relies on targeted advertising and the company is coming under scrutiny over the worth of its advertising model which promotes the gathering of "likes" from users.

A number of advertisers have been challenging Facebook to prove that the clicks they are receiving on their ads are "real" - these figures will provide them with added ammunition.

"We generate a substantial majority of our revenue from advertising," the company said in a filing to US SECURITIES AND EXCHANGE COMMISSION.

"The loss of advertisers, or reduction in spending by advertisers with Facebook, could seriously harm our business." Last week, digital distribution firm Limited Press alleged that, based on its own analytics software, 80% of clicks on its advertisements within Facebook had come from fake users.

"Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn't reply.

"Do we know who the bots belong too [sic]? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes," Facebook said in a post on its page.


Previous
Next
Nokia Adds Groupon deals, Route Planning to Maps App        All News        Sharp to Cut 5,000 Jobs, Plans Start Shipping iPhone Screens This Month
Rovi and Google Enter Patent License Agreement     General Computing News      Sharp to Cut 5,000 Jobs, Plans Start Shipping iPhone Screens This Month

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Introduces Video Calling to Messenger for iOS and Android
Facebook Reports Mixed First Quarter Results
Facebook 'Hello' App Shows Who's Calling You
Facebook Updated News Feed
Tech Lobbying Spendings Explode
Facebook Messenger Browser App Released
Facebook Introduces Riff And Scrapbook
Facebook User Tracking Violates EU Law, Research Says
Facebook Wants To Further Expand Social Networking Experience
F8 2015: Facebook Introduces New Family of Apps
Now You Can Send Money to Friends in Facebook's Messenger
Facebook Updates Community Standards

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .