Friday, October 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Sharp To Produce New Backlight-free LCD Panel For Wearables
New Cameras Boost GoPro's Quarterly Profit
Panasonic AX800 4K ULTRA HD TVs Update Adds Compatibility With Netflix 4K Streaming
YouTube Now Supports 60fps Videos
Samsung Brings Gear S to U.S. Next Week
Corsair Introduces Sabre RGB Mice For Gamers
Ubisoft's Assassin's Creed Unity Included with Purchase of Samsung UD590 Monitor or 850 PRO Series SSD
Apple's Tim Cook Declares His Sexual Orientation
Active Discussions
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Questions durability monitor LCD
 Home > News > PC Parts > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, July 12, 2012
Google Nexus 7 Carries $152 BOM, Teardown Reveals


The entry-level 8-Gigabyte (GByte) version of Google’s new Nexus 7 media tablet carries a bill of materials (BOM) of $151.75, according to preliminary findings from the IHS iSuppli Teardown Analysis Service.

When manufacturing expenses are added, the cost increases to $159.25. The high-end model with 16GBytes of NAND flash memory has a $159.25 BOM, for a total cost of $166.75.

Table 1 presents the preliminary results of the dissection of the Nexus 7, along with a comparison toAmazon’s Kindle Fire. Note that these teardown assessments are preliminary in nature, account only for hardware and manufacturing costs and do not include additional expenses such as software, licensing, royalties or other expenditures.

When additional costs are considered, IHS estimates that Google will at least break even on sales of the 8GByte model, priced at $199 — and will make a modest profit on the 16Gbyte version,which is priced at $249.

Like Apple,Google has realized it can boost margins by offering more memory at amore profitable price point. Google is charging $50 more at retail for only $7.50 in additional memory cost at the BOM level. This adds $42.50 to Google’s bottom line on each sale of the high-end model.

"Google’s Nexus 7 representsless of an attempt to compete with Apple Inc.'s market-leadingiPad, and more of a bid to battle with Amazon’s Kindle Fire,"said Andrew Rassweiler, senior director, teardown services for IHS. "The two platforms are similar in many regards, including the use of the7-inch display, the eschewing of 4G wireless connections in favor of Wi-Fi,support for virtually identical battery lives and the same pricingfor the entry-level models. However, the Nexus 7 has superior specifications to the Kindle Fire, giving it a more attractive feature set that may make it more desirable to consumers."

The Nexus 7 distinguishes itself from the Kindle Fire with its higher-resolution display using in-plane switching (IPS) technology. Google’s tablet also employs aquad-core Tegra 3 processor from Nvidia Corp., compared to the Kindle Fire’s OMAP 4430 dual-core processor from Texas Instruments Inc. The Nexus 7 also includes a camera and sports a near-field communications (NFC) chip for wireless commerce - both features absent on the Kindle Fire.

These additional features give the 8GByte Nexus7 a BOM that is $18 higher than the current cost for the Kindle Fire. IHS now estimates the BOM of the Kindle Firehas fallen to$133.80, down from $191.65 at its introduction in November,due to dramatic reductions in component pricing. These considerable cost reductions provide a breather for Amazon in terms of the subsidyitinitially paid to penetrate the market.

The component suppliers in the Nexus 7 offered few big surprise. However, one novel part is the combination gyroscope/accelerometer from InvenSense Inc.

"Although we have seen a lot of InvenSense gyroscopes, we have seen only one other combo device - a partfrom STMicroelectronics in theSamsungGalaxy SIII. Furthermore, the InvenSense part integrates onboard processing, a newer feature for MEMS sensors," indicated Rassweiler.



Previous
Next
Toshiba to Reorganize its Digital Products Facilities in Japan        All News        LG To Appear At Comic-con
Patriot Memory Launches New Intel Extreme Masters Limited Edition Memory     PC Parts News      WD Cloud Products To Integrate Dropbox

Get RSS feed Easy Print E-Mail this Message

Related News
Panasonic Introduces Rugged 7-inch Android Tablet
Google Works On Nanoparticle That Could Cure Cancer
Google Releases Google Fit for Android
Google Executive Sets Record With Leap from Stratosphere
Google's Pichai to Become Head of Product at Google: report
Google Is Teaming up with Oxford University on Artificial Intelligence
Google Unveils Inbox
Google Play Music App To Follow Your Mood
Login To Google Using A USB Security Key
Google Reports Strong Quarter Despite CPC Decline
Google Announces New Android Lollipop, Nexus 6 Smartphone, Nexus 9 Tablet And Nexus Player Streamer
Google Reveals Flaw in SSL Protocol

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .