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Monday, July 09, 2012
Facebook, CNN Partner On U.S. Political Coverage


CNN and Facebook have partnered to offer an interactive and social experience for CNN's on-air, mobile and online audiences and Facebook's U.S. users.

In this partnership, Facebook and CNN are teaming up to take the pulse of the American electorate and amplify the voices of the social site's users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day.

Facebook and CNN will launch an interactive "I'm Voting" Facebook application. The app will enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people's Facebook timeline, news feed, and real-time ticker.

The app, which will be available in English and Spanish, will enable people to share their commitment to vote and support of particular issues or candidates with friends and will provide a way to see how many of their own friends they've enlisted to support those issues or candidates. These commitments will be visually displayed by U.S. state on an interactive map.

The app will serve as a "second screen" for CNN's America?s Choice 2012 political coverage. Via on-air, online and mobile segments, CNN personalities will use the app to ask Facebook users the most important questions driving the national dialogue and report on their answers.

Facebook and CNN will also measure metrics about President Obama, Vice President Biden, Mitt Romney, and the Republican vice presidential candidate as soon as the running mate has been named. As the campaigns progress, Facebook will report the aggregate amount of discussion surrounding each candidate and CNN will drill down on specific state-by-state analysis.

In addition, the companies will survey voting-age users in key U.S. locations and demographics around the Democratic and Republican National Conventions, Presidential Debates, Election Day and other significant dates on the political calendar. CNN's editorial department will work with Facebook's research team to write the questions and publish the results on CNN, CNN.com, and on the U.S. Politics on Facebook page, Facebook's hub for campaign 2012 information.

App Center Now Available in More Countries

In related news, Facebook today made its App Center available to everyone in the United States, Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom. People in these countries will now see the App Center bookmark on the left side of their home page on Facebook.com and in the Facebook apps for iPhone, iPad, and Android.

Initially launched last month, the App Center has been helping millions of people discover new mobile and web apps. Facebook says that game developer Kixeye has seen a lift in the quality of organic installs, and found that App Center traffic produces better than average revenue per user for its games War Commander and Battle Pirates.

Facebook today is accepting submissions from developers with translated apps for the App Center.


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