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Wednesday, June 13, 2012
Samsung Democratizes NFC Tags With TecTiles

Samsung is helping its customers realize the potential of NFC technology with the creation of Samsung TecTiles and the TecTile programming application - programmable NFC Tags that can be customized to launch apps, send text messages, share contact information using an NFC-enabled Galaxy smartphone.

TecTiles, available in all four major carrier stores and at major online retailers at the launch of the Galaxy S III, are tiny little stickers with a simple NFC tag inside. Although they look identical, each one is unique, letting users "program" the sticker to have a specific response whenever any device with an NFC chip is floated over it.

Users can program TecTiles via a free application (available in the Google Play marketplace) that runs on any Samsung phone with an NFC chip, including the Samsung Galaxy S III and S II, the Galaxy Nexus and Nexus S, and the Galaxy S Blaze.

With a simple tap of an NFC-enabled phone to a TecTile, users are able to automate everyday functions of a smartphone including sending a "headed/at home" text message, silencing the phone when entering a meeting, setting an alarm, and dimming the display when going to bed. On-premise, TecTiles enable users to check-in on Facebook or foursquare, connect to Wi-Fi or download content. Off-premise, businesses can use TecTiles as a way to market to and engage with consumers by enabling reward programs and to download discount offers or content.

"With millions of NFC-enabled Samsung Galaxy smartphones currently in the market and the arrival of our flagship device Galaxy S III, Samsung saw an opportunity to expand the value of NFC beyond mobile payments," said Dale Sohn, president of Samsung Telecommunications America.

Priced at $14.99 for a pack of five, TecTiles programmable NFC sticker tags are now available for purchase online and in-store at AT&T, Verizon, Sprint, and T-Mobile. The Samsung TecTiles app is also available for download at the Google Play store.

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