Amazon will add Paramount Pictures movies to the content available to its customers as part of their Prime membership.

The company today announced a licensing agreement with Paramount Pictures that brings new hit movies to Prime Instant Video in the U.S. over the next three years. Prime Instant Video now offers Amazon's customers more than 17,000 movies and TV episodes. To start watching Prime Instant Video, visit www.amazon.com/piv.

Prime subscibers can enjoy Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including PlayStation 3.

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a catalog of videos. Amazon Prime is an annual membership program for $79 a year that offers Amazon's customers unlimited Free Two-Day Shipping on items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of movies and TV episodes and access to books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device.