Saturday, August 30, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel Hopes To Improve Its Mobile Business With Ex-Qualcomm exec
Kingston HyperX Demos DDR4 Memory at PAX Prime
Corsair and ASUS Fastest DDR4 Memory Kit
Intel Unleashes its First 8-Core Desktop Processor For Gaming
Samsung Partners with Nike On Running App
Samsung Applied for Samsung Quantum Dot TV Trademark
New iPhones Expected at Sept. 9 Event
Google Tests Drones For Delivery Of Goods
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > Consumer Electronics > 3D TV S...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 21, 2012
3D TV Sales Grow But Consumer Engagement with 3D Remains Low


While sales of 3D TVs are on the rise in the U.S. as first quarter volumes grew nearly 74 percent in units and 64 percent in revenue over last year, the majority of consumers still feel 3D is not a crucial television feature.

According to a market research company NDP Group, 3D TVs accounted for 11 percent of all flat-panel TV sales in Q1, nearly double that of last year, and 22 percent of all 40+ inch sets sold were 3D.

Despite the sales growth, according to a recent survey (March 2012), just 14 percent of consumers interested in, or expecting to purchase, a flat-panel television in the next 6 months, say 3D is a "must have" feature while 68 percent say it's a "nice feature to have they may use in the future."

"3D has been a success for the television market from a sales perspective." said Ben Arnold, director of industry analysis for The NPD Group. "However, few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution, and Internet connectivity hold more importance."

As an experiential technology, displays and demos at retail are an important component to raising awareness and adoption of 3D. In person, many consumers who try 3D rate it positively with nearly three quarters (70 percent) saying they were "impressed" or "amazed" by an in-store 3D demo.

Wearing 3D glasses, the cost of sets and accessories, and access to content remain barriers to adoption. While 3D sets have become more affordable since entering the market (average prices in April 2010 were 33 percent lower compared to April 2010) glasses-free 3D TVs have yet to enter the market, likely deterring the 80 percent of consumers who consider 3D glasses a drawback to owning the technology. Content availability as an adoption inhibitor is waning, though the absence of a nationwide 3D network or channel makes it difficult for consumers to plan 3D viewing. Among consumers not interested in 3D TV, 14 percent say content availability is a purchase inhibitor, down from 21 percent in May 2011.

"In addition to movies and gaming, sports are essential to growing 3DTV ownership. Nearly six-in-ten sports fans are interested in watching games and matches in 3D," said Arnold. "This summer, manufacturers and content providers can leverage large scale events like the Olympics in London and the Euro 2012 soccer tournament by televising and marketing 3D technology. Our research suggests ownership of 3D TV doesn?t necessarily mean consumers have adopted the technology. Getting owners to put on glasses and watch content is the real measure of 3D?s success."


Previous
Next
Comcast Launches X1 Television Platform, Remote Control App        All News        WD Moves to NASDAQ
Comcast Launches X1 Television Platform, Remote Control App     Consumer Electronics News      Ultra High Definition Television Nearing Reality

Get RSS feed Easy Print E-Mail this Message

Related News
LG Expands List Of Games For Cinema 3D Smart TV
Demand for 3D Optical Film Rises as Passive 3D TV Competes with Shutter Glass
Sony's 2013 BRAVIA TVs Arrive In U.S. Stores
LG Teases With Smarter TV Lineup at CES
3doo App Brings 3D Content To Newest LG TVs
LG Introduces New IPS Monitors, First Ultra Definition Smart TV
SAMSUNG Unveils New 75-Inch Flagship TV and Gesture Controlled Angry Birds Smart TV App
LG To Appear At Comic-con
Mitsubishi New Real Laserview LCD TVs Feature Improved Color Reproduction
LG Releases 3D Content Service
Sony's 2012 BRAVIA TVs Hit Stores
CES: New 2012 Smart VIERA lineup And 20-inch 4K2K LCD panel by Panasonic

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .