At the 2012 Samsung Premium TV Showcase, Samsung
unveiled its first large-screen OLED TV ready for mass
production (ES9500), spanning 55-inches in screen size.
Announced in January at CES 2012, the Samsung ES9500
OLED TV features high picture quality, a wide range of
Smart Content, and premium design. Also at today's 2012
Premium TV Showcase event, Samsung announced the
strategy and revealed further detail across its new,
large-screen 2012 premium Smart TV line.
Samsung?s new OLED TV is comprised of self-emitting
light sub-pixels - all of which can be adjusted
individually. According to Samsung, this means that the
technology is able to differentiate between varying
degrees of blacks, enabling its unlimited contrast
ratio. The ES9500's self-emitting sub-pixels can
individually reproduce life-like colors that are
20-percent richer than those found on LED TVs.
Further, since Samsung?s ES9500 OLED TV does not need a
separate light source, it offers fast response times,
eliminating motion blur. The very high response rate
also enables the OLED TV to provide crosstalk-free 3D
Samsung's new OLED TV also supports a new "dual view"
function. With this new feature, two people can watch
two channels in full-screen mode at once, in full HD,
and can also hear each program separately in stereo
through earphones attached to 3D glasses.
Samsung's new OLED TVs will also support Smart
Interaction, Smart Content and Smart Evolution - the
features that were introduced to Samsung's flagship
Smart TVs early this year.
The ES9500 OLED TV will retail inSouth Korea in the second half of this year for at least 10.8 million won ($9,450) .
Aside from the new ES9500 OLED TV, Samsung today also
revealed it is extending its 2012 premium TV lineup to
TVs from 60-inches to 75-inches in size.
Samsung's rival LG is also set to release its 55" OLED
TV panel this year.
Samsung's 55-inch OLED panel is made using the existing
Fine Metal Mask (FMM) process in favour of Small Mask
LG's panel adopts an Oxide TFT technology for backplane
which is different from a Low Temperature Poly Silicon
(LTPS) type generally used in existing small-sized OLED
panels. The Oxide TFT type that LG Display utilizes is
similar to the existing TFT process, with the simple
difference lying in replacing Amorphous Silicon with
Oxide. Moreover, the Oxide TFT type produces identical
image quality to high performance of LTPS base panels at
significantly reduced investment levels.