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Tuesday, May 08, 2012
Advertisers Will Not to Support 'Rogue' Websites
The U.S. major advertising trade associations have
released
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) released a Statement of Best Practices to curb advertising on "rogue" Internet sites.
The statement specifically advises marketers to include language in their contracts and insertion orders to prevent ads from appearing on 'rogue' sites dedicated to infringement of intellectual property rights of others.
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WatchESPN Comes to Comcast's XFINITY TV Video Customers
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