Thursday, September 03, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
This Is The New Moto 360
Lenovo Yoga Tablets Feature A Built-in projector, New Phab Smartphones Look Impressive
Huawei Takes On iPhone 6 Plus With Mate S
Sony Unveils Its New Products at IFA 2015
Samsung IoT Device Will Take Care Of Your Sleep
Acer Unveils New PCs and Phones At IFA 2015
LG To Upgreade WebOS Smart TVs, Demos HDR Content
ASUS Chairman Unveils Many New Products at IFA 2015
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, April 18, 2012
Google Announces New Ad Metrics Platform


Today, at the Ad Age Digital Conference, Google introduced the Brand Activate Initiative, a Google effort to address these challenges and re-imagine online measurement for brand marketers.

With this initIative Google is partnering with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition.

Google's first two Brand Activate solutions rolling out today include the 'Active View' and the 'Active GRP'.

Active View, a technology that will be submitted by Google for Media Rating Council (MRC) accreditation, will count "viewed" impressions (as defined by the IAB?s proposed standard, this is a display ad that is at least 50% viewable on the screen for at least one second).

This will first be available in coming weeks within Google Display Network Reserve. Google will also be making this metric a universal currency, offering it within advertisers and its publisher partners. Active View data will be immediately actionable - advertisers will be able to pay only for for viewed impressions.

Active GRP or a gross rating point, is at the heart of offline media measurement. For example, when a fashion brand wants their TV campaign to reach 2 million women with two ads each, they use GRP to measure that. Google is introducing a new version of this for the web:

- Built-in: Active GRP is built right into the ad serving tools that Google's publishers and marketers already use every day. Active GRP will enable real-time decision making, allowing advertisers to make adjustments to their campaigns at the speed of the web.

- Robust methodology: Active GRP is calculated by a statistical model that combines aggregated panel data and anonymous user data (either inferred or user-provided), and will work in conjunction with Active View to measure viewed impressions. This approach overcomes problems of potential panel skewing and reliance on a single data source.


Previous
Next
Microsoft Outlines New Windows Intune        All News        TSMC May Offer A Single Process at 20nm
Microsoft Outlines New Windows Intune     General Computing News      TSMC May Offer A Single Process at 20nm

Get RSS feed Easy Print E-Mail this Message

Related News
This Is Google's Redesigned Logo
Google Will Help You Find Your Plumber
Google Says Improving Quality Isn't Anti-competitive
Google Wants To Fight Cancer, Diabetes, And Other Serious Diseases
Google Releases 'OnHub' Wireless Router
Google Under Pressure To Reply to EU Antitrust Charges
Google To Operate Under New "Alphabet" Company, Pichai Becomes New CEO
Google Hangouts Get Simpler And Faster
LG, Google To Promote Mobile Payment System
Project Tango Tablet Coming to More Countries
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Google Relases New Consent Policy in European Union

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .