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Tuesday, April 03, 2012
RIM Introduces BlackBerry Mobile Fusion Software to Accommodate Apple Users


Research In Motion (RIM) today launched the BlackBerry Mobile Fusion, RIM's mobile device management (MDM) solution, asoftware that enables its large "enterprise" customers to manage Apple and other devices through the same servers as they use for the BlackBerry smartphone and Playbook tablet.

BlackBerry Mobile Fusion delivers a secure and scalable solution that consolidates the management of smartphones and tablets running BlackBerry OS (including support for BlackBerry PlayBook and future BlackBerr? 10 devices) as well as Android and iOS, and provides a unified, web-based console for easily managing all devices.

"For businesses and government, managing a mix of mobile devices on any scale is chaotic. Organizations face pressure to allow employees to bring their own devices into the workplace, and they are looking to RIM as the global leader in the enterprise mobility space to solve that problem," said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion. "BlackBerry Mobile Fusion allows organizations to manage a mixed environment of devices in the most secure, simple, and cost efficient manner possible. It also means that businesses and government do not have to move to the lowest common denominator on security for all the devices they need to manage."

BlackBerry Mobile Fusion integrates the features and security architecture of BlackBerry Enterprise Server (version 5.0.3), providing IT management and controls, a single outbound security connection (256-bit AES encrypted "BlackBerry VPN"), enforceable IT policies, support for BlackBerry Balance technology, and over-the-air app and software installation capabilities for the management of BlackBerry smartphones and PlayBook tablets (as well as future BlackBerry 10 devices). BlackBerry Mobile Fusion also provides mobile device management capabilities for iOS and Android devices including:

-- Support for multiple devices per user
-- Application and software management
-- Connectivity management (Wi-Fi, VPN, certificates)
-- Centralized, easy to use, unified web-based console
-- Security and policy definition and management
-- Asset management
-- Configuration management
-- Security and protection for lost or stolen devices (remote lock, wipe)
-- User- and group-based administration
-- High scalability

BlackBerry Mobile Fusion software is available as a free download and is priced by the number of devices being managed. Client access licenses (CALs) start at $99 per user or $4 per user per month (billed annually); volume discounts are also available. In addition, RIM is offering a 60 day free trial, so its customers can deploy a pilot before purchasing a single CAL. The 60 day free trial is available at https://www.blackberry.com/eBES/trialOrder.do?id=121.

In a second announcement on Tuesday, the company said its PlayBook tablet now boasts 15,000 applications - still just a tiny fraction of the number available on the iPad. One of the biggest complaints about RIM's products is the dearth of content and applications.


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