Saturday, November 28, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
NSA's Phone Surveillance Program Changes
Lenovo and Razer Partner to Make Gaming PCs
LG Display Makes Huge Investment in OLED Panels
Sony To Bring Remote Play Feature To PS4
MINIX NEO U1 Media Hub for Android Coming Next Week
Samsung Joins Audi’s Progressive SemiConductor Program
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 30, 2012
Google To Offer Publishers Alternative Way To Gate Access to Content

Google has announced Google Consumer Surveys, a new way for online news publishers to gate access to their premium content, by requiring readers to respond to microsurveys, first.

Online publishers often fund the creation of their content through ads; ask users to pay for content directly, by buying a subscription or purchasing a particular article.

Google will offer a new option: the ability to access some of content by responding to microsurveys. When a site has implemented this option, users will see a prompt that offers them a choice between answering a market research question or completing another action specified by the publisher (such as signing up for an account or purchasing access). Google says that all responses will be completely anonymous -- they aren't tied to users' identity or later used to target ads.

The surveys are only available in the U.S. for now. Advertisers and market researchers can target the whole population; segment by age, location and gender, or screen survey participants with an initial question. Targeting a U.S. audience costs 10 cents per answer and targeting more specified groups costs 50 cents.

Publishers get paid by the number of responses their site visitors provide and publishers have to maintain a 10% completion rate to continue serving the surveys.

How much revenue goes into Google's pockets is not known, as Gooogle negotiates with its partners on this. Publishers are paid based on the number of responses their site visitors provide.

Google says a number of publishers, such as the The Texas Tribune, the Star Tribune and Adweek have already started running these microsurveys on their sites.

"The idea behind Google Consumer Surveys is to create a model that benefits everyone. You get to keep enjoying your favorite online content, publishers have an additional option for making money from that content, and businesses have a new way of finding out what their customers want," Google said.

For more information, contact Google here.

MasterCard, VISA Warn U.S. Banks Of "Massive" Security Breach        All News        Technical Differences Between Google's Gingerbread and Ice Cream Sandwich
MasterCard, VISA Warn U.S. Banks Of "Massive" Security Breach     General Computing News      Hynix, Toshiba Consider Bidding For Elpida

Get RSS feed Easy Print E-Mail this Message

Related News
Google Plus Overhauled
Next Google Glass Wont's Have Glass
Google Search To Display Facebook Content
Google Maps Lets You Navigate And Search Offline
EU To Probe Google Over Android Mapping Apps
Google Open Sources TensorFlow Machine Learning System
Google Rumored To Design Chips For Android Phones
Google To Add Smart Reply Suggestions To Email Client
Google To Start Drone Package delivery In 2017
Web Traffic Drive Google's Profit
Cloud Bsuness Strengthen Microsoft's First Quarter Results
Google Keeps Spending The Most Among Tech Firms On Lobbying

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .