Tuesday, September 01, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Alliance for Open Media To Deliver Open Standard for Online Ultra High Definition Video
Seagate Develops High Density Mobile Hard Drive Technology, New Portfolio of 8TB Hard Drives
Apple To Work With Cisco On Enterprise Environment; said To Prepare Own Original Programming
Qualcomm Snapdragon 820 Processor To Geature Mobile Anti-malware Technology
WD My Cloud OS 3 Makes Cloud Storage More Personal
Samsung's Circular Gear S2 Smartwatches Unveiled
Android Wear Comes To iPhones
NVIDIA GRID 2.0 Launches
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 30, 2012
Google To Offer Publishers Alternative Way To Gate Access to Content


Google has announced Google Consumer Surveys, a new way for online news publishers to gate access to their premium content, by requiring readers to respond to microsurveys, first.

Online publishers often fund the creation of their content through ads; ask users to pay for content directly, by buying a subscription or purchasing a particular article.

Google will offer a new option: the ability to access some of content by responding to microsurveys. When a site has implemented this option, users will see a prompt that offers them a choice between answering a market research question or completing another action specified by the publisher (such as signing up for an account or purchasing access). Google says that all responses will be completely anonymous -- they aren't tied to users' identity or later used to target ads.

The surveys are only available in the U.S. for now. Advertisers and market researchers can target the whole population; segment by age, location and gender, or screen survey participants with an initial question. Targeting a U.S. audience costs 10 cents per answer and targeting more specified groups costs 50 cents.

Publishers get paid by the number of responses their site visitors provide and publishers have to maintain a 10% completion rate to continue serving the surveys.

How much revenue goes into Google's pockets is not known, as Gooogle negotiates with its partners on this. Publishers are paid based on the number of responses their site visitors provide.

Google says a number of publishers, such as the The Texas Tribune, the Star Tribune and Adweek have already started running these microsurveys on their sites.

"The idea behind Google Consumer Surveys is to create a model that benefits everyone. You get to keep enjoying your favorite online content, publishers have an additional option for making money from that content, and businesses have a new way of finding out what their customers want," Google said.

For more information, contact Google here.


Previous
Next
MasterCard, VISA Warn U.S. Banks Of "Massive" Security Breach        All News        Technical Differences Between Google's Gingerbread and Ice Cream Sandwich
MasterCard, VISA Warn U.S. Banks Of "Massive" Security Breach     General Computing News      Hynix, Toshiba Consider Bidding For Elpida

Get RSS feed Easy Print E-Mail this Message

Related News
Google Will Help You Find Your Plumber
Google Says Improving Quality Isn't Anti-competitive
Google Wants To Fight Cancer, Diabetes, And Other Serious Diseases
Google Releases 'OnHub' Wireless Router
Google Under Pressure To Reply to EU Antitrust Charges
Google To Operate Under New "Alphabet" Company, Pichai Becomes New CEO
Google Hangouts Get Simpler And Faster
LG, Google To Promote Mobile Payment System
Project Tango Tablet Coming to More Countries
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Google Relases New Consent Policy in European Union
Google Announces Changes To Google Plus

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .