Today Intel announced the Intel Atom CE5300 Media Processor aimed at the next generation of set-top boxes and media gateways.

Announced at IPTV World Forum in London by Intel?s Service Provider Division, the Intel Atom CE5300 Media Processor (codenamed Berryville) is the company's 4th-generation SoC and its first 32nm part for this market segment that features a dual Intel Atom core with support for hyperthreading and virtualization, a 3D/2D graphics engine, integrated power management, and an H.264 B-picture hardware encoder.

The Atom CE5300 media chip will allow users to watch broadcasts, access the Internet and videoconference through smart TVs or set-top boxes, according to Intel. Intel also will provide a set of networking and multimedia technologies for multiple TV streams to be sent from a set-top box simultaneously to PCs, tablets and other devices.

The CE5300 chip will also provide gesture control and high-definition video and gaming capabilities, according to Intel's presentation. Depending on the service provider's needs, the company hopes to provide modems, routers, tuners and voice gateways for devices to access Internet services and stream content over Internet Protocol networks.

At IPTV World Forum, Amino showcased the Amino Freedom Live Media Gateway, their first Hybrid/OTT media gateway, as well as the latest Opera TV Browser and Web GL technology, both using the Intel Atom CE5300.

Additionally, Locatel launched their STB 10 featuring the Intel Atom CE4150 ? a set-top box targeting the hospitality industry.

Intel's new chip represents a renewed effort by Intel to chase the smart TV market after the company wound down its retail digital TV business in October last year.

Intel also has to contend with ARM, which is already filling Intel's shoes in the retail TV business. Marvell in January announced an ARM-based chip for televisions that will run Android and Google TV software, which could fill in for failed Intel Inside products such as the discontinued Logitech Revue.