Monday, February 15, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Researchers Download "Game Of Thrones" In Just 1 Second!
Apple: Dr. Dre Starring In New TV Series; New iPhone, iPad Coming in March
Foxconn Seeks For Partner To Boost Bid For Sharp
Micron Outlines Tts First 3D NAND Products
AT&T To Start 5G Trials This Year
Uber Agrees to Settle Safety Lawsuits
Google To Expand Right-to-Be-Forgotten Removals Following Pressure From Europe
Apple And At&T Sued For Infringement of Touch Feedback Patents
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, March 15, 2012
Google To Implement Semantic Technology to Search


Google search will reportedly provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words.

The changes in Google's algorithms have not been confirmed by Google but according to The Wall Street Journal, it will be implemented in the "next few months."

Information on the new search formula is limited. The paper reports that it would fix the shortcomings of today's technology used by Google's search "by presenting more facts and direct answers to queries at the top of the search-results page."

Google will not replace its current keyword-search system. Rather, the company is aiming to provide more relevant results, the paper added.

The search engine will better match search queries with a database containing hundreds of millions of "entities". Semantic search can help associate different words with one another, such as a company with its founders or other "attributes" that the search engine knows about a keyword.

Semantic search could help Google to keep up with Facebook, the social network that also has amassed a database about hundreds of millions of people, places and things but hasn't offered a robust search service.

In addition, if the search engine better understands the meaning or intent behind people's search queries, Google could find a way to show them more relevant ads.

Detecting 'bad' ads

Google also today outlined its efforts to serve better ads, by "fighting a war" against bad actors - from websites selling counterfeit goods and fraudulent tickets to underground international operations trying to spread malware and spyware. The company recently made some improvements to help ensure the ads users see comply with the company's strict policies.

Google's policies cover a wide range of issues across the globe. For example, ads policies don?t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes. Google also does not allow ads with misleading claims ("lose weight guaranteed!"), fraudulent work-at-home scams ("get rich quick working from home!") or unclear billing practices.

Google says it uses a combination of sophisticated technology and manual review to detect and remove these sorts of ads. Systems are designed to detect and remove ads for malicious download sites that contain malware or a virus before these ads could appear on Google. The automated systems also scan and review landing pages - the websites that people are taken to once they click - as well as advertiser accounts. When potentially objectionable ads are flagged by the systems, Google's policy specialists review the ads, sites and accounts in detail and take action.

Here are some important improvements that Google has recently made to its detection systems:

- Improved "query watch" for counterfeit ads: While anyone can report counterfeit ads, Google has widened its proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows the company to catch more counterfeit ads before they ever appear on Google

- New "risk model" to detect violations: Google's computer scanning depends on detailed risk models to determine whether a particular ad may violate the company's policies, and recently upgraded its engineering system with a new "risk model" that is even more precise in detecting advertisers who violate Google's policies

- Faster manual review process: Some ads need to be reviewed manually.

- Twenty-four hour response time: Google aims to respond within 24 hours upon receiving a reliable complaint about an ad

Google added that in 2011, advertisers submitted billions of ads to Google, and of those, the company disabled more than 130 million ads - less than half the 'bad' ads the company had disabled in 2010.


Previous
Next
Apple iPad Mini, Nokia Tablet Planned        All News        Android Ice Cream Sandwich Coming to HTC Phones
Mozilla's Plans For Firefox in 2012     General Computing News      Amazon Prime Instant Videos To Include Content From Discovery

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Expand Right-to-Be-Forgotten Removals Following Pressure From Europe
Ad Business Push Google's Profit
Google Paid $12,000 To Get Back The "Google.com" Domain Name
Europe May Probe Google's Tax Deal With U.K.
Google Used Machine Learning To Master Game of Go
Google Says It Has Shipped Five Million Cardboard Devices
Google Files Patent for Secure Drone Delivery
Google To Pay $185 Million To Settle UK Taxes
Google Paid Apple $1 Billion Fee To Keep Search Bar on iPhone
Lenovo and Google To Develop Next Project Tango Device
Google Glass Device Appeared In FCC Website
Google To Release New Messaging App

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .