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Thursday, February 16, 2012
Opera Acquires Mobile Theory and 4th Screen Advertising


Opera Software has acquired Mobile Theory Inc. and 4th Screen Advertising, Ltd., to expand its offering to advertisers and mobile publishers.

Opera offers advertising solutions for mass-market feature phone and smartphone platforms, including iOS, Android, Blackberry, Java and Symbian.

Additionally, these acquisitions will enable Opera to better monetize the traffic that flows through Opera Mini and Opera Mobile browsers. Opera says that it serves more than 160 million monthly active users that generate more than 100 billion page views, and consume more than 16 Petabytes of mobile data services a month.

Mobile Theory is a mobile advertising network focused on the U.S. mobile advertising market, based in San Francisco, with offices in New York City, Chicago, Los Angeles and Seattle.

4th Screen Advertising is a mobile advertising network focused on serving the European mobile advertising markets, based in London.

"This is yet another important step in Opera?s quest to create even more economic value in the mobile ecosystem. Two years ago, we announced the acquisition of AdMarvel - which has grown to become the global leader as a supply-side platform (publisher platform) for mobile advertising. Last year, Opera helped generate well over $200 million in revenue for our publishers globally," said Lars Boilesen, CEO, Opera Software.


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