Opera Software has acquired Mobile Theory Inc. and
4th Screen Advertising, Ltd., to expand its offering
to advertisers and mobile publishers.
Opera offers advertising solutions for mass-market
feature phone and smartphone platforms, including
iOS, Android, Blackberry, Java and Symbian.
Additionally, these acquisitions will enable Opera to
better monetize the traffic that flows through Opera
Mini and Opera Mobile browsers. Opera says that it
serves more than 160 million monthly active users
that generate more than 100 billion page views, and
consume more than 16 Petabytes of mobile data
services a month.
Mobile Theory is a mobile advertising network focused
on the U.S. mobile advertising market, based in San
Francisco, with offices in New York City, Chicago,
Los Angeles and Seattle.
4th Screen Advertising is a mobile advertising
network focused on serving the European mobile
advertising markets, based in London.
"This is yet another important step in Opera?s quest
to create even more economic value in the mobile
ecosystem. Two years ago, we announced the
acquisition of AdMarvel - which has grown to become
the global leader as a supply-side platform
(publisher platform) for mobile advertising. Last
year, Opera helped generate well over $200 million in
revenue for our publishers globally," said Lars
Boilesen, CEO, Opera Software.