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Tuesday, February 07, 2012
Canon Introduces New Lenses, Re-Designed PowerShot Cameras


Canon today announced two new versions of its Wide Angle Lenses and a new version of its 24-70mm Standard Zoom Lens. The company also announced six PowerShot A-series models along with the PowerShot ELPH 530 HS, ELPH 320 HS, SX260 HS, and D20 digital cameras.

Starting from the new lenses, the new EF 24-70mm f/2.8L II USM, EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM lenses use a rear focusing system, high-speed CPU, and a ring-type Ultra Sonic Motor (USM) with optimized AF algorithms for faster auto focusing.

The EF 24-70mm f/2.8L II USM zoom lens utilizes one Super UD lens element and two UD lens elements to help achieve high image quality throughout the full zoom range. The lens coatings have been optimized to ensure great color balance while minimizing ghosting, and reduced spherical aberration. With a circular nine-blade diaphragm, the lens delivers soft backgrounds and incredible bokeh.

Resistant to dust and water, the new lens has enhanced durability and weather sealing. The lens also features a zoom lock lever to secure the zoom position for safe transport, and fluorine coatings on the front and rear glass surfaces to reduce smears and fingerprints.

The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.

Canon's upgraded EF 24mm and EF 28mm lenses come with Image Stabilization technology and Ultrasonic Motor-powered auto focus. Both lenses feature Canon's Optical Image Stabilizer technology providing up to four shutter speed stops of correction. With the Optical Image Stabilizer turned on, photographers can capture sharp wide-angle images in low-light settings reducing the need for a flash or a tripod. New aspherical lens elements improve the peripheral image quality and a seven-blade circular diaphragm delivers soft backgrounds. The EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM lenses each have a minimum focusing distances of 0.20m and 0.23m, respectively.



The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.

New PowerShot Lineup

Canon has also added four PowerShot digital cameras: the Wi-Fi enabled ELPH 530 HS and ELPH 320 HS, the SX260 HS, and the D20.

The PowerShot SX260 HS camera puts Canon's optical reach into a pocket sized camera, with a 20x optical zoom (25mm to 500mm).

The Wi-Fi functionality built into the two ELPH models allow for a variety of connection options to help photographers share, upload, or back-up images. Users can connect directly to a wireless network from their camera to upload photos and videos to the Canon iMAGE GATEWAY, an online service that lets registered users store images to an online album, and then post their content to social networks such as Facebook, YouTube and Twitter.

In March, the Canon CameraWindow application is expected to be available on the Apple App Store for the iPad, iPhone and iPod Touchii to further enhance the connectivity options. With this App, users can transfer and save images and videos from the camera to compatible iOS devices, which can then be directly uploaded to Facebook and YouTube or emailed. Photos and videos can also be shared on-the-spot with friends and family by transmitting to another current Wi-Fi-enabled Canon camera as well. A similar app is expected to be available in May for Android devices. Canon PowerShot ELPH 530 HS Digital Camera

The flagship of the ELPH line, the 0.78 inches thick ELPH 530 HS camera has the classic style of the original ELPH design while also being Wi-Fi enabled and packing a 12x optical zoom lens. Canon's HS SYSTEM has been included where the 10-megapixel high-sensitivity CMOS sensor will work in tandem with the camera's DIGIC 5 image processor to help produce high-quality images in low-light conditions. The ELPH 530 HS will also shoot 1080p Full HD video. This new model sports a 3.2-inch LCD touch screen, Smart AUTO scene selection with 58 scenes, Face ID for optimal images of up to 12 registered subjects and the Intelligent Image Stabilization (IS) function. The camera will be available in black or white for an estimated retail price of $349.99 and is expected to ship in April.

The Canon PowerShot ELPH 320 HS camera has also Wi-Fi connectivity. The HS SYSTEM has also been included on this model with the 16.1 megapixel CMOS and DIGIC 5 image processor. The camera has also 1080p Full HD capabilities, a 5x-Optical Zoom 24mm wide-angle lens and a 3.2-inch LCD touch screen. This camera will also feature Smart AUTO scene selection with 58 scenes and Face ID in addition to Intelligent IS. The camera will be available in four colors (black, silver, blue and red) for an estimated retail price of $279.99 and is expected to ship in March.

Canon's PowerShot SX260 HS camera delivers a 20x Optical Zoom and 25mm Wide-Angle lens with Optical Image Stabilization. The camera's zoom is accompanied by Canon's HS SYSTEM for improved low-light shooting with a 12.1-megapixel CMOS sensor and DIGIC 5 image processor. Photographers can capture photos or 1080p Full HD video. The Smart AUTO scene selection with 58 scenes and Face ID has also been included in this device. The camera also includes Intelligent IS and GPS photo tagging with location and elevation information. Adding to the feature-set is High-Speed Burst HQ allowing for approximately 10 high-resolution shots to be captured at a continuous rate at 10.3 frames per second. The camera will be available in three colors - black, green and red - and is expected to be available in March for an estimated retail price of $349.99.

Waterproof, shock-proof, and freeze-proof the PowerShot D20 is built with the active photographer in mind. The camera enables users to switch from normal photo mode to snow or underwater mode, even with gloves on. To help make the underwater photos as great as those captured on dry land, the camera has a built-in underwater macro mode. When recording video, the camera includes wind reduction technology. Other features include the HS SYSTEM incorporating a 12.1-megapixel CMOS sensor and DIGIC 4 image processor, 1080p Full HD video and a 5x optical zoom lens. Also included is a 3.0-inch LCD screen, GPS-capabilities and Intelligent IS. The PowerShot D20 camera is expected to ship in May 2012 for an estimated retail price of $349.99.



Re-Designed PowerShot A-series Cameras

Canon also announced six PowerShot A-series digital cameras with improved operability. Canon's PowerShot A-series models feature 16-megapixel sensora, 720p HD video capture and a 28mm wide-angle lens.

For the first time in a PowerShot A-series model, the A4000 IS, A3400 IS and A2400 IS models will feature Intelligent IS so the camera automatically selects the most effective image stabilization mode. In addition, all of the new models will have the Smart AUTO feature with 32 shooting modes that selects the appropriate camera setting based on the users shooting environment. Additionally, for the first time in a PowerShot camera, each model will have a Help button to provide an explanation of various shooting modes to help the user along the way.



The Canon PowerShot A4000 IS and PowerShot A3400 IS cameras will each have a Genuine Canon Lens with Optical Image Stabilization. For the PowerShot A4000 IS camera, there will be a 8x-Optical Zoom lens and the PowerShot A3400 IS camera will have a 5x-Optical Zoom. In addition, both cameras will have a 3-inch LCD screen; however, the PowerShot A3400 camera's screen will be Touch Panel, with Touch Focus and Touch Shutter shooting modes. The PowerShot A4000 IS camera is scheduled to be available in February in black, silver, blue, red and pink for an estimated retail price of $199.99. The PowerShot A3400 IS camera is scheduled to be available in March in black, silver, red and gold for an estimated retail price of $179.99.

The PowerShot A2400 IS and PowerShot A2300 cameras both feature a 5x-Optical Zoom and a 2.7-inch LCD screen. The PowerShot A2400 IS camera will also have Optical Image Stabilization and is scheduled to be available in March in black, silver, blue and pink for an estimated retail price of $159.99. The PowerShot A2300 camera is scheduled to be available in March for an estimated retail price of $149.99 in black, silver, red and blue.



For the more traditional camera user, the PowerShot A1300 camera comes equipped with an optical viewfinder. Additionally, both the PowerShot A1300 and PowerShot A810 cameras feature a 5x-Optical Zoom lens, 2.7-inch LCD screen and use AA batteries. The PowerShot A1300 camera is scheduled to be available in April for an estimated retail price of $119.99, in black and silver. The PowerShot A810 camera is scheduled to be available in April for an estimated retail price of $109.99, in black, silver and red.



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