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Tuesday, January 31, 2012
New Digital Camera Lineup by Panasonic


Panasonic today introduced the LUMIX DMC-ZS20, the LUMIX DMC-TS4 and the waterproof LUMIX TS20 digital cameras.

The slim LUMIX DMC-ZS20 features 20x optical zoom lens, a 24mm wide-angle LEICA DC VARIO-ELMAR lens, a new mechanical structure and optical system to improve image quality, a Nano Surface Coating and it has the ability to shoot full-High Definition (full-HD 1,920 x 1,080 60p videos in AVCHD Progressive MPEG-4 format or 30p in MP4).

The LUMIX ZS20 also integrates an enhanced built-in GPS functionality, making it easy for users to pinpoint locations where photos were taken and share with family and friends on internet maps. Map data can be installed onto the LUMIX ZS20 via a bundled DVD. A user can copy the map data of a designated city to an SDXC/SDHC/SD Memory Card and get quick geographic information to know their location and if any landmarks are located nearby.

The camera is also featuring a newly developed 14.1-megapixel High Sensitivity MOS sensor along with the image processor Venus Engine. High speed burst shooting at 10 fps in full resolution and Light Speed AF allows users to capture even the most fleeting photo opportunities.

A stereo zoom microphone provides videos with the high-quality stereo sound of Dolby Digital Stereo Creator, offering highly realistic sound in the captured video. The Auto Wind Cut function helps to block out wind background noise making.

In addition, the ZS20 has manual control options, allowing the user to adjust shutter speed and aperture, and 3D Photo Mode, the LUMIX ZS20 also features a variety of special effects. Creative Control mode offers a selection of effects including Expressive Retro, High Dynamic, Sepia, Dynamic Monochrome, High Key, Low Key, Miniature Effect, Toy Effect and Soft Focus. In Miniature Effect mode, the peripherals are defocused while saturation and contrast are emphasized to make the picture look like a diorama. Video recorded in this mode is played back in 10x fast-forwarding, making it comical to watch. Panorama mode makes it possible for users to shoot 360-degree horizontal or vertical panoramic images by taking consecutive shots and then overlay it for the effect of a panoramic photo. Creative Retouch mode offers users six filters ? Toy Effect, Soft Focus, Dynamic Monochrome, Expressive, High Key and Retro ? to create artistic looking photos. Additionally, the Auto Retouch function automatically adjusts contrast and brightness for a clearer, more natural image and can be applied with the simple press of a button.

For users looking for a more intuitive photo experience, the LUMIX ZS20 features iA (Intelligent Auto) mode, which automatically activates a range of technologies to enhance photos without adjusting settings every time conditions change. The new HDR (High Dynamic Range) together with POWER O.I.S. with Active Mode, which suppresses blur from hand-shake, AF Tracking, Intelligent ISO Control, Face Recognition, Intelligent Scene Selector, Intelligent Handheld Nightshot, Motion Deblur mode, Intelligent Burst mode and Intelligent Exposure allows users to point and shoot, leaving the camera to do all the work in capturing imagery.

Additional features and functionalities of the LUMIX ZS20 include:

- 3.0-inch 460,000-dot Smart Touch LCD Screen
- Touch AF, Touch Zoom or Touch Shutter during recording and various playback functions like scrolling the map with high visibility.
- Flexibility of USB charging or conventional AC adapter charging methods.
- LUMIX Image Uploader for sharing via Facebook or YouTube. Users can checkmark the photo or video files they want to share, connect it to a PC with the included USB cable or by inserting the SD Memory Card directly into the PC's SD Card slot, and then the uploading automatically launches with a menu option.

The second camera Panasonic annoucned today, the LUMIX DMC-TS4, is the company's top-of-the-line rugged digital camera with features such as a built-in GPS system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof to approximately 40 feet (12 meters), shockproof to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14 degrees F, and dustproof. Beyond its rugged design, the LUMIX TS4 also offers the best of both worlds with a LEICA DC VARIO-ELMAR lens with a 4.6x optical zoom (35mm equivalent: 28-128mm), a 12.1-megapixel Hi-Speed CCD sensor and the advanced image processing LSI Venus Engine, and the ability to shoot 1,920 x 1,080 full-High Definition (HD) video in AVCHD and MP4 formats.

New to the LUMIX TS-Series, the LUMIX TS4 offers users manual operation, allowing adjustment of shutter speed and aperture for more creative photography. Plus, with modes such as Time Lapse Shot, Miniature Effect, and Panorama Shot ? photography is even more fun. With the Time Lapse Shot, once the start time, interval and the number of photos to shoot are set, the camera automatically records the images based on the settings and the LUMIX TS4 can be left to record stationary subjects, such as flowers coming into bloom, clouds, or an animal. Once the data is captured, during playback the footage is condensed to give a unique sense of time. The Miniature Effect mode, in which the peripheries are defocused while saturation and contrast is emphasized, makes the photo look like a diorama. For videos recorded in this mode, playback is 10x fast forward. Panorama Shot makes it is possible to shoot a maximum 360-degree of horizontal / vertical panoramic image by taking consecutive shots and overlaying the photos.

The Panasonic LUMIX TS4 will be available in orange, blue, black and silver options in mid-March 2012 with a suggested retail price of $399.99.

Panasonic's LUMIX TS20 digital camera also features a rugged design allowing for it to be waterproof to approximately 16 feet (5 meters), shockproof to approximately 5 feet (1.5 meters), dustproof and freezeproof to temperatures as low as 14 degrees F. The LUMIX TS20 (16.1-megapixel) features a flat and slim profile with a 25mm wide-angle lens and a 4x optical zoom (35mm equivalent: 25-100mm). Even more, the LUMIX TS20's zoom extends to 8x equivalent with the Intelligent Zoom function, made possible by Panasonic's Intelligent Resolution technology.

The LUMIX TS20 can shoot 720p High Definition video in the MP4 format and the 4x optical zoom is available during video recording. The new LUMIX TS20 records dynamic HD video in 1280 x 720p at a smooth 30p MP4 format, which makes it easy for editing or sharing the videos. The LUMIX TS20 also features a 2.7-inch Intelligent LCD with High Angle mode.

The Panasonic LUMIX DMC-TS20 will be available in late-February 2012 in orange, blue, black and red models for a suggested retail price of $179.99.


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