At a small press event in San Francisco, Facebook
unveiled 60 new apps that are now integrated with the
New timeline apps are now available from Foodspotting,
Foodily, Ticketmaster, Pinterest, Rotten Tomatoes,
Pose, Kobo, Gogobot, TripAdvisor, and others. With
the new apps, users are able to display data from
apps on their Facebook Timeline.
Some of these apps are primarily on Facebook but
others interact with mobile apps from the same
publisher. For example, if someone downloads
Foodspotting to their smart phone and takes a picture
or rates a meal they're having at a restaurant, that
picture and rating can immediately appear on their
Facebook Timeline. Travelers can add the Gogobot and
TripAdvisor apps to bring a virtual passport to their
timeline, and show their friends where they've been
and share tips about their favorite spots from around
the world. Rotten Tomatoes allows users to share their
thoughts on movies they've watched and learn about
what their friends are watching.
All this is possible thanks to Facebook "open graph,"
which is a set of application interface tools (APIs)
that allows developers to create apps that share user
activities back to Facebook.
Users are required to authorize the application and
determine who they want to share with. Even after they
start sharing they have access to controls that let
them limit the audience further.
Facebook, tipped for a $100bn initial public offering,
is looking for new ways to get people to spend more
time on the site - which will attract more