The Consumer Electronics Association (CEA) today released a new study which found that more than half
(53 percent) of online U.S. adults watch some form of
streaming or downloaded video content in the home.
Those consumers have a distinct preference for
streaming video versus downloading content, as 51
percent view streaming content and spend an average of
two hours per week watching, while only 15 percent
download content and spend an average of one hour
Like video consumption, more than half (54 percent) of
online U.S. adults listen to digital audio in the
home. But unlike video, the preference for digital
audio content skews toward downloaded audio (43
percent) versus streaming audio (37 percent). Those
consumers spent an average of 2.6 hours listening to
downloaded files versus two hours for streaming audio.
"Technology allows consumers to access almost any
content they desire instantaneously on
Internet-connected devices," said Chris Ely, manager,
industry relations, CEA. "The rise of mobile broadband
has resulted in the emergence of connected devices
that are able to stream content directly from the
Internet, and services that allow consumers to store
and access content without the need of a hard drive."
One in four consumers expressed an interest in
purchasing a home media connectivity system. The study
shows that new home purchasers can be a "sweet spot"
in spurring adoption of connectivity systems. Sixty
percent of those interested in connectivity systems
indicated that they were considering buying a system
with a purchase of a new home.
"Digital media consumption will continue to grow as
the number of connected devices and services for
accessing content improves and expands," added
Ely."Manufactures, content providers, aggregators and
service providers must work together to ensure the
content customers want is accessible through different
devices. The sooner the market is able to meet the
consumers' needs, the sooner the industry will reap