Wednesday, October 26, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google's Jamboard Reinverts The Whiteboard For Collaboration in the Cloud
ARM Accelerates Secure IoT from Chip to Cloud
Seagate 6th Generation High-Speed Enterprise Performance HDD
Google Pixel XL Manufacturing Cost is in Line with Rival Smartphones
Intel introduces Atom E3900 processors For IoT
HTC Losses Deepen
BlackBerry Announces DTEK60, Latest Android Device With BlackBerry's Security Software
Emporio Armani Launches A Hybrid Smartwatch
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Intel A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, January 16, 2012
Intel AIM Suite Delivers Personalized Experiences to Consumers

Intel is showcasing its new retail solutions designed to deliver more relevant experiences to shoppers along with tools in the hand of retailers and advertisers at the National Retail Federation Convention held in New York.

Consumers today are bombarded with advertisements while companies are searching for ways to determine if their campaigns are effective. To resolve this, many retailers and advertisers are turning to digital signs to bring meaningful to consumers and enable more effective marketing for companies.

Intel is offering retailers the Intel Audience Impression Metrics Suite (Intel AIM Suite), an an intelligent Software-as-a-Service (SaaS) offering designed to bring personalized content to consumers and provide retailers and advertisers with measurable results through digital signs. The software anonymously monitors viewer metrics, such as gender, age bracket and length of attention and analyzes the data in real-time.

With Intel AIM Suite, retailers and advertisers can instantly tailor the featured content of digital signs to align with viewer demographics, providing consumers with more relevant, customized advertising while enabling advertisers to gather more accurate data for better tracking.

Optical sensors mounted on digital signage displays send real-time pixel data to the Intel AIM Suite software. The software then analyzes this data to detect an arrangement of pixels that resemble the general pattern of a human face.

The audience detection algorithms have statistically learned the pattern of a human face and are able to discern resemblance of various features, including eye socket regions and nose regions, to determine anonymous, basic viewer demographics, such as age bracket and gender.

Intel claims that in order to maintain consumer anonymity, the software does not collect any personally identifiable information or record any images or video footage.

The new Kraft Foods DIJI-TASTE, developed in collaboration with Intel, delivers a new approach to product sampling through an interactive digital experience. The first deployment of DIJI-TASTE uses Intel AIM Suite to anonymously detect the age bracket of the user and offer complimentary samples of TEMPTATIONS by JELL-O desserts to adults who approach the station. The JELL-O DIJI-TASTE experience is currently deployed at the Shedd Aquarium in Chicago and South Street Seaport in New York.

In an effort to expand its reach and interaction with shoppers beyond TV and the Internet, Intel collaborated with HSN to develop a massive interactive touchwall. The solution allows HSN the opportunity to engage with consumers at various food and wine events throughout 2012 by offering a virtual cooking class with chef Wolfgang Puck.

Wikipedia To Go Dark January 18 in Opposition to SOPA        All News        Hackers Attack Amazon's Zappos Retailer
Wikipedia To Go Dark January 18 in Opposition to SOPA     General Computing News      Hackers Attack Amazon's Zappos Retailer

Get RSS feed Easy Print E-Mail this Message

Related News
Intel introduces Atom E3900 processors For IoT
Intel Reports Strong Quarterly Revenue
DENSO and Toshiba to Develop Artificial Intelligence Technology, Deep Neural Network-IP, for Image Recognition Systems
SK Hynix Enters Collaboration to Develop Neuromorphic Chip
Intel Announces The Falcon 8+ Commercial Drone
Samsung to Acquire AI Firm Viv, Creators Of Apple's Siri
Intel Starts Sampling Stratix 10 FPGA For Smart and Connected Devices, Aero board And robotics kit Also Released
Intel’s New Consumer Security Lineup Extends Use of the Cloud to Protect Against Emerging Threats
Microsoft Creation New Artificial Intelligence and Research Group
Amazon, Google, Facebook, Microsoft And IBM Establish Partnership on AI Best Practices
NVIDIA Launches New AI Technology At Third Regional GPU Tech Conference
Samsung Narrows Gap With Intel In Semiconductor Industry Ranking

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .