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Monday, January 16, 2012
IBM Brings the Power of Analytics to Social Business


IBM today unveiled new software and services that delivers networking capabilities to the social savvy workforce.

Now, organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on social networking sentiment anytime, anywhere and put it to work in real-time.

As part of today's news, IBM announced new cloud services and the next-generation of its social networking platform, IBM Connections. The new software incorporates analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization through IBM's SmartCloud services.

Organizations can integrate and analyze data generated from people, devices and sensors and more easily align these insights to business processes to make faster, more accurate business decisions.

For example, marketing professionals can now gain real-time access to data that highlights patterns and consumer sentiment related to marketing trends and services allowing them to adjust campaigns on the fly. With one simple click, professionals can react to this insight by automatically creating a social network, on the fly, bringing together experts across geographical and market intelligence and swiftly respond to these insights.

IBM is delivering new software and cloud services that brings the power of analytics to the social business:

- New social analytics software that integrates wikis, blogs, activity streams, email, calendaring and more, and flags relevant data for action. It allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results.

- New software that integrates social networking capabilities with enterprise content management to better connect people with information so they can make informed decisions and act quickly.

- The new IBM SmartCloud for Social Business simplifies access to business-grade file sharing, social networking, communities, online meetings, instant messaging, email and calendar. In addition, IBM SmartCloud for Social Business will deliver a cloud-based productivity suite allowing users to co-edit documents in real-time.

- New messaging and collaboration software that brings the power of embedded experiences to the Web and mobile devices providing a single point of entry for all business processes.

IBM also today announced the beta of the next release of its enterprise social networking platform, IBM Connections. Powered by analytics, IBM Connections delivers a wide range of capabilities, including wikis, blogs, activities, to help organizations collaborate on the fly. IBM Connections includes the ability to access enterprise email, calendar and business tasks from inside the Connections platform.

The Connections landing page features a single location that allows users to view and interact with content from any third party solution through a social interface, right alongside their company's content, including email and calendar. The embedded experience of the news feed, also known as an activity stream, is expected to allow employees from any department inside an organization to explore structured and unstructured data such as Twitter feeds, Facebook posts, weather data, videos, log files, SAP applications, electronically sign documents, and quickly act on the data as part of their everyday work experience.

Social Business activities need to be integrated and aligned with business processes to be effective. To help its clients address this challenge, IBM announced IBM Connections Enterprise Content Edition, an integrated social content management solution that combines the scalability of social networking with enterprise content management and compliance and control features sought by users in regulated industries.


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