ARM CEO described Intel's efforts
to enter the mobile
market with its new low-power Medfield SoC as "good
"It's inevitable Intel will get a few smartphone
design wins -- we regard Intel as a serious
competitor," said ARM CEO Warren East in an interview
with Reuters. "Are they ever going to be the leaders
in power efficiency? No, of course not. But they have
a lot more to offer."
"They have taken some designs that were never meant
for mobile phones and they've literally wrenched those
designs and put them into a power-performance space
which is roughly good enough for mobile phones," he
Intel announced its entrance into the smartphone and
tablet chip market earlier at CES, unveiling plans for
Motorola Mobility and Lenovo phones running Google's
Android system on Intel's new 'Medfield' chip.
ARM licenses its designs to 275 chip makers and
hardware and software firms, and controls the vast
majority of the mobile market.
East also talked about Microsoft's decision to make
its Windos 8 OS compatible with ARM chip designs.
"We've waited a long time for this to happen. Another
six months, another 12 months doesn't matter," said
East. "I'd much rather wait however long it takes to
get a quality experience than compromise."
ARM-based, Windows 8-compatible tablets are expected
to be released in the second half of this year.