LG Electronics and Intel entered into a strategic
alliance to adopt and jointly promote Intel Wireless
Display (WiDi) technology.
Intel WiDi will be embedded into next year's LG CINEMA
3D Smart TVs. Intel WiDi is a wireless connectivity
interface which allows for instant, high-definition
viewing of content stored in notebooks and other
external mobile devices on large screen TVs, projectors
"Through this strategic alliance, CINEMA 3D Smart TV
users will be able to access a wider variety of content
in a more convenient manner," said Seog-ho Ro, Senior
Vice President of LG Home Entertainment Company's TV
"Intel is planning to expand Intel WiDi technology to
various devices to provide consumers the seamless,
smarter usage experience," said Hee-Sung Lee, Country
Manager of Intel Korea. "Through this collaboration
with LG Electronics, LG CINEMA 3D Smart TV users could
also benefit from Intel WiDi without the need to
purchase an external adapter."
Intel WiDi not only enables sharing of stored content,
it also transfers onto CINEMA 3D Smart TVs, projectors
and monitors a spectrum of online contents - such as
YouTube videos and streaming TV shows from broadcast
websites - that are accessible through notebooks and
other mobile devices. Users can view such contents
through the high-definition CINEMA 3D display.
Like wired connectivity standards, such as HDMI and USB
cables, Intel WiDi does not require an active wireless
internet or WiFi connection to transfer content between
external mobile devices and CINEMA 3D Smart TVs. Intel
WiDi establishes a direct connection between the WiFi
chips embedded in the external mobile devices and the
CINEMA 3D Smart TVs.
Furthermore, Intel WiDi does not tie down the mobile
device during real-time content sharing. Users may
perform other tasks on their notebooks and tablet PCs
while simultaneously streaming content to a CINEMA 3D
Smart TV, projector or monitor.
LG and Intel would undertake co-marketing activities
and Intel WiDi-enabled LG CINEMA 3D products will be on
display at the Consumer Electronics Show (CES) next
month in Las Vegas.