ICM Registry, the official registry of the new adult entertainment top-level domain (TLD), launched at 16:00 UTC (11:00am EST) today for General Availability of .XXX domain names on a first come, first served basis.
The new .XXX domain functions as a responsible alternative for sites that offer adult entertainment content and related services. All .XXX sites are appropriately labeled and McAfee Malware scanned. This means Internet users have a clear indication in advance of a site?s content and can surf the Internet with more confidence.
"While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences. We created .XXX to address the unique needs of the online adult entertainment industry. The public response has been overwhelming as consumers and the adult entertainment providers are excited about the benefits and infinite possibilities of .XXX," said Stuart Lawley, CEO of ICM Registry.
As an added bonus, McAfee scans each .XXX site daily for malware protecting both website operators and consumers of .XXX domains. Every .XXX site will also come with a MetaCert electronic Family Safety label making it easier for users, organizations and parents to adjust their browser settings to restrict access to websites that are clearly labelled as potentially adult oriented content. Over 250 million pages of adult oriented content have already been labelled using the MetaCert technology including the .XXX domain pages.
.XXX domain names can only purchased via accredited registrars. A convenient portal, www.buy.xxx, lists all the registrars and includes an easily accessed domain lookup tool. All .XXX domain names will be awarded on a first come, first serve basis with prices set by the individual registrars.