Monday, March 19, 2018
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Display Brings Crystal Sound OLED tech to Lighting
Facebook Suspends Data Analytics Firm Which Worked on the Trump Presidential Campaign
Standalone Oculus Go Headset Could Debut Next Month
Qualcomm Director Paul Jacobs to Exit Qualcomm Board
Samsung Galaxy S9 and S9+ Go On Sale
Samsung in Talks With Boeing to Bring Mobile Tech To Planes
Samsung's Galaxy S9 Said to Use Chinese Optical Parts
Facebook Lite to Come in the U.S. and Elsewhere
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Departm...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, December 02, 2011
Department of Justice's Approves Google 's Acquisition of Admeld

Google on Friday won approval from U.S. antitrust regulators to buy online advertising company Admeld.

"The Antitrust Division obtained extensive information from Google, Admeld and a wide range of market participants in connection with its merger investigation of the proposed transaction. After a thorough review of the evidence, the division concluded that the transaction is not likely to substantially lessen competition in the sale of display advertising" the Department of Justice?s Antitrust Division said in a statement.

The division?s investigation focused on the potential effect of the proposed transaction on competition in the display advertising industry. Both Google and Admeld provide services and technology to web publishers that facilitate the sale of those publishers? display advertising space. Google is a diversified software company whose offerings for publishers include an advertising exchange, an advertising network and an ad server. Admeld operates a supply-side platform (SSP) that helps publishers optimize the yield from their display advertising inventory.

The investigation determined that web publishers often rely on multiple display advertising platforms and can move business among them in response to changes in price or the quality of ad placements. This use of multiple display advertising platforms, commonly called "multi-homing," lessens the risk that the market will tip to a single dominant platform. In addition, there have been recent SSP and advertising exchange entrants in the display advertising industry. These were significant considerations in the division?s decision to close the investigation.

Google operates the largest Internet search engine in the world and one of the largest display advertising platforms. Aside from advertising-related products, Google?s software offerings include a smartphone operating system, web-based email and mapping programs. In 2010, Google had revenues of approximately $29 billion.

Google did not disclose the financial terms of the deal, although reports indicated that the company paid roughly $400 million.

Opera Mobile Browsers To Ship On MediaTek's Chips        All News        RIM Lost $485 Million Due To Unsold PlayBook Inventory
Verizon Wireless To Buy Cable Spectrum For $3.6 Billion     General Computing News      Intel Reasserts Semiconductor Market Leadership in 2011

Get RSS feed Easy Print E-Mail this Message

Related News
Google to Ban Ads on Cryptocurrencies
Google Assistant Coming to iPad
New Google ad Policy to Exclude Non-profits With Low Click-Through-Rate
Google Hangouts Chat now Available
Google's Clips Camera Brings AI Closer to Consumers
Google Glass Expected to Make a Comeback
Google Assistant is Going Global
Say Hello to Google Pay
Google May Launch a Game Streaming Service: report
Google Assistant Got an Update
German Cartel Authority Launches Inquiry Into Online Advertising Sector
Google Removed 700,000 Apps From Google Play in 2017

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .