Monday, September 01, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
ASUS and G.Skill Take Overclocking Records
Korean Researchers Advance Synthesis Process for Graphene Quantum Dots
LG Display Opens LCD Panel Plant in China
Apple Said to Work With Visa, MasterCard on IPhone Wallet
China Gives Microsoft Deadline To Respond To Anti-trust Probe
Samsung Introduces First Curved Soundbar For TVs
Intel Hopes To Improve Its Mobile Business With Ex-Qualcomm exec
Kingston HyperX Demos DDR4 Memory at PAX Prime
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Departm...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, December 02, 2011
Department of Justice's Approves Google 's Acquisition of Admeld


Google on Friday won approval from U.S. antitrust regulators to buy online advertising company Admeld.

"The Antitrust Division obtained extensive information from Google, Admeld and a wide range of market participants in connection with its merger investigation of the proposed transaction. After a thorough review of the evidence, the division concluded that the transaction is not likely to substantially lessen competition in the sale of display advertising" the Department of Justice?s Antitrust Division said in a statement.

The division?s investigation focused on the potential effect of the proposed transaction on competition in the display advertising industry. Both Google and Admeld provide services and technology to web publishers that facilitate the sale of those publishers? display advertising space. Google is a diversified software company whose offerings for publishers include an advertising exchange, an advertising network and an ad server. Admeld operates a supply-side platform (SSP) that helps publishers optimize the yield from their display advertising inventory.

The investigation determined that web publishers often rely on multiple display advertising platforms and can move business among them in response to changes in price or the quality of ad placements. This use of multiple display advertising platforms, commonly called "multi-homing," lessens the risk that the market will tip to a single dominant platform. In addition, there have been recent SSP and advertising exchange entrants in the display advertising industry. These were significant considerations in the division?s decision to close the investigation.

Google operates the largest Internet search engine in the world and one of the largest display advertising platforms. Aside from advertising-related products, Google?s software offerings include a smartphone operating system, web-based email and mapping programs. In 2010, Google had revenues of approximately $29 billion.

Google did not disclose the financial terms of the deal, although reports indicated that the company paid roughly $400 million.


Previous
Next
Opera Mobile Browsers To Ship On MediaTek's Chips        All News        RIM Lost $485 Million Due To Unsold PlayBook Inventory
Verizon Wireless To Buy Cable Spectrum For $3.6 Billion     General Computing News      Intel Reasserts Semiconductor Market Leadership in 2011

Get RSS feed Easy Print E-Mail this Message

Related News
Google Tests Drones For Delivery Of Goods
German Regulator Will Pursue Complaint Against Publishers
Google Buys JetPac
Google Releases Fit SDK, Special Version Of Android L
Google To Rank Websites with HTTPS Higher
Google and Barnes & Noble Take On Amazon
Google To Unveil Instagram Competitor
Google's Ambitious Secret Barge Project Was Scarped
Google To Show Ratings to Search-Results Ads
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Google Implemented "Right To Be Forgotten" Ruling Inadequately, EC says
European Regulators May Need Extra Concessions From Google

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .