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Thursday, November 10, 2011
Microsoft Hardware Launches "The Art of Touch" Digital Art Project

Microsoft Hardware is launching a new digital art project today called The Art of Touch. The campaign is inspired by Microsoft's Touch Mouse family of mice and its powered by by HTML5 and JavaScript technologies.

By visiting the website, you can sign-in to create a piece of digital art on a canvas with a series of tools which include 3 types of brushes (ribbon, smoke or streak), and 5 different effects (like starbursts, trees, ribbons and splats). The artwork can be created using a click, swipe, or flick of a mouse.

Once you have has created a piece of artwork you can save it where you are then able to share it with friends and family via Facebook or Twitter. You can also save what you've created as an image to your PC where you can make it a desktop background in Windows 7. A piece of art can be saved to a PC in three different sizes - small, medium and large.

After you create artwork, you can also enter a sweepstakes to win cool prizes. A person can choose to share their artwork online through The Art of Touch website where people can then vote on their artwork. Each vote counts as a "raffle ticket" - and the more votes a piece of artwork gets, the better the chances are of that artist winning a prize. Starting today and going on through February 4, 2012, Microsoft will be giving away prizes such as Microsoft Touch mice, laptops and other things like having a person's artwork showcased somewhere in a weekly drawing. The person whose artwork has the most votes by December 31st will get the grand prize of being the "featured artists" and a prize package that includes becoming a featured artist on the site.

When you create and save artwork on The Art of Touch website, you are contributing to a "global masterpiece" - the "Sea of Art" communal canvas - that could quite possibly become one of the largest displays of digital artwork ever created. What is the "Sea of Art" communal canvas? It's a collection of everyone?s artwork that has been shared out on The Art of Touch website.

So here is a little bit on the technology behind The Art of Touch. The "canvas" in which a person uses to create their digital artwork on is powered by HTML5 and JavaScript. And of course if you use Internet Explorer 9, you also get the benefit of IE9's hardware-accelerated HTML5 capabilities. When artwork is saved to the servers, it is saved at a resolution of 1280x690 pixels. A custom server component was built using the Windows Presentation Foundation (WPF) framework that allows us to take the original 1280x690 image and re-render (or re-construct) it at higher resolutions stroke by stroke.

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