Wednesday, November 25, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
HP Profit Lower Than Expected
Police Arrests Fifth Suspect In TalkTalk Hack Investigation
Toshiba Develops Fast 3D Metal Printer
ECS LIVA X2 Mini PC Runs Windows 10
Memory-Tech Ready To Start Mass Production Of UHD Blu-ray Disc
New Nokia 230 and Nokia 230 Dual SIM Phones Coming Next Month
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yahoo, ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, November 08, 2011
Yahoo, Microsoft and AOL Announce Advertising Alliance

Microsoft, Yahoo! and AOL have set up an advertising partnership meant to take on the growing dominance of Google and Facebook in the online ad sector.

The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other's nonreserved online display inventory to their respective advertising customers.

Agencies and advertisers can continue to choose to partner across Yahoo! Network Plus, AOL's and the Microsoft Media Network, the companies said in a statement.

"We're thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective and more effortless way to access true premium inventory and formats," said Ross Levinsohn, Yahoo! executive vice president Americas. "There has a been a significant shift in how inventory is bought and sold, and we?re now 100 percent focused on controlling our own destiny, working directly with marketers and agencies and driving better returns for our advertising partners."

"Enhancing choice and scale in today's display advertising market is 'a rising tide that lifts all boats'," said Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group. "This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to - and demand for - high-quality inventory. The fact that we?re joining together to offer this kind of access to quality - yet each with our own differentiated ad offerings - is something that will benefit the market as a whole."

By integrating one another's real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by early 2012, Yahoo!, Microsoft and AOL expect to have the opportunity to access each other's nonreserved inventory to achieve the benefits of scale and efficiency. The Microsoft Advertising Exchange and Yahoo's! Right Media Exchange will initially serve as the two marketplaces from which the partners can procure this inventory for resale to advertisers and agencies. AOL may, at its discretion, opt to use its own exchange technology solution subsequent to the launch of the partnership.

Under the terms of the nonexclusive agreements, the companies will continue to make their own decisions, differentiate their offerings and set their own controls for how they operate any exchanges, ad networks or other aspects of their display businesses. In addition, they will "compete" with each other for both advertiser spend and publisher partners based on their own product differentiators.

Effective in the United States, the partnership is based on the premise of audience-based selling across a large number of sites and is not expected to affect direct sales made by each partner's respective internal teams. In addition to the United States, Yahoo! and AOL will have an agreement that extends to Canada. Microsoft's Canada business is not participating directly in the agreement.

Nvidia Unveils Tegra 3 Mobile Processor        All News        Samsung at FDP International 2011
Kindle Cloud Reader Now Available on Mozilla Firefox     General Computing News      Google Plus Opened To Businesses

Get RSS feed Easy Print E-Mail this Message

Related News
Black Friday Deals on Microsoft device
Microsoft Offers Movies, Music, Games, And Apps For just 10 Cents
Microsoft Starts Selling The New Lumia 950 Phones
Microsoft To Store Customers' Data in Germany
Microsoft To Offer Cloud Services From Data Centers Based in The UK
Microsoft Band Available Today
Microsoft Opens Flagship Store on New York City’s Fifth Avenue
Top Brands Partner with Yahoo for Live Stream of an NFL Game
Yahoo Signs Ad Pact With Google
Yahoo Eliminates Login Passwords With New Service
Microsoft Buys Havok
Microsoft Works On A Laptop Battery System That Adapts To Your Habits To Last Longer

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .