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Wednesday, November 02, 2011
LG Brings Ads Platform To Its Smart TVs

LG is adding an advertising capability to its Internet-connected televisions through an agreement with video advertising technology company YuMe.

YuMe today announced the availability of YuMe?s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe?s advertising technology and services to support LG?s Smart TV platform. The U.S. arm of global car manufacturer Toyota, Toyota Motor Sales, U.S.A., Inc., is the charter advertiser for this first video advertising solution for Internet Connected TVs, the companies said.

The Embedded SDK powers the new LG advertising platform and is the only video advertising technology to be built into TVs, Blu-ray Disc players, and connected devices, providing an end-to-end solution for developers, advertisers, and consumer electronics (CE) manufacturers. The LG advertising platform leverages the power of YuMe's cross-platform advertising technology to offer brands the ability to reach consumers with targeted, relevant video advertising on LG's connected devices. The LG-YuMe agreement will immediately offer brands the ability to advertise both in the LG Smart TV navigation experience as well as in applications with pre-roll and navigation experience ads. Additionally, LG will use YuMe?s ACE for Publishers to serve ads delivered within the Smart TV navigation experience.

"We are thrilled to work with LG on this first ever ad platform embedded in TVs. Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO, YuMe, Inc. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices; and as the interactive TV market grows we expect to be the leader in delivering relevant advertising to consumers."

"We selected YuMe because we were seeking an ad serving and monetization provider for the LG advertising platform with a solution that gives both developers and advertisers around the globe access to our broad set of devices," said Young-jae Seo, Vice President, Smart TV team of LG Electronics. "YuMe's advanced technology is flexible enough to work across our diverse range of chip sets for various connected devices, making it the right solution."

Although the financial terms of the deal are not being disclosed, YuMe will sell the ad inventory and the revenue would be divided among YuMe and the application providers.

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