Thursday, January 19, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Nintendo's 'Fire Emblem Heroes' Smartphone Game features in-app Purchases
Fujifilm X-T20 Features New 24MP Sensor and 4K Video Capture
Samsung Begins Rollout of Android 7.0 Nougat
European Commission Welcomes Steps Taken by Amazon, Audible and Apple to Improve Competition in Audiobook Distribution
LG Teases With G6 Debut at MWC
Japan Display Starts Mass Production of 5-inch Class WQHD LCDs
U.S. ITC Begins Patent Probe of GPU, DDR Memory Controllers
U.S. To Investigate Whether Fujifilm Violated Sony Magnetic Tape Patents
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Consumer Electronics > LG Brin...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 02, 2011
LG Brings Ads Platform To Its Smart TVs


LG is adding an advertising capability to its Internet-connected televisions through an agreement with video advertising technology company YuMe.

YuMe today announced the availability of YuMe?s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe?s advertising technology and services to support LG?s Smart TV platform. The U.S. arm of global car manufacturer Toyota, Toyota Motor Sales, U.S.A., Inc., is the charter advertiser for this first video advertising solution for Internet Connected TVs, the companies said.

The Embedded SDK powers the new LG advertising platform and is the only video advertising technology to be built into TVs, Blu-ray Disc players, and connected devices, providing an end-to-end solution for developers, advertisers, and consumer electronics (CE) manufacturers. The LG advertising platform leverages the power of YuMe's cross-platform advertising technology to offer brands the ability to reach consumers with targeted, relevant video advertising on LG's connected devices. The LG-YuMe agreement will immediately offer brands the ability to advertise both in the LG Smart TV navigation experience as well as in applications with pre-roll and navigation experience ads. Additionally, LG will use YuMe?s ACE for Publishers to serve ads delivered within the Smart TV navigation experience.

"We are thrilled to work with LG on this first ever ad platform embedded in TVs. Over the past several years we have offered in-player, in-app, and now in-TV ad solutions," said Jayant Kadambi, CEO, YuMe, Inc. "Even as consumer attention fractures, we offer brands a way to seamlessly reach consumers at every stage of interaction with the TV, and across all platforms and devices; and as the interactive TV market grows we expect to be the leader in delivering relevant advertising to consumers."

"We selected YuMe because we were seeking an ad serving and monetization provider for the LG advertising platform with a solution that gives both developers and advertisers around the globe access to our broad set of devices," said Young-jae Seo, Vice President, Smart TV team of LG Electronics. "YuMe's advanced technology is flexible enough to work across our diverse range of chip sets for various connected devices, making it the right solution."

Although the financial terms of the deal are not being disclosed, YuMe will sell the ad inventory and the revenue would be divided among YuMe and the application providers.


Previous
Next
Nokia Selects ST-Ericsson As supplier For Future Windows Phones        All News        Sony in The Red Again; Announces TV Business Plan
Samsung Exits RealD 3D Technology Deal     Consumer Electronics News      Sony in The Red Again; Announces TV Business Plan

Get RSS feed Easy Print E-Mail this Message

Related News
LG Teases With G6 Debut at MWC
LG Touts Safety Features OF G6 Smartphone
LG's Gram laptop sets Guinness Record
LG Display To Supply LCD Panels For TVs to Rival Samsung Electronics
LG G6 Smartphone To Be Launched In The 10th of March
LG Display Develops New QHD LCD panel for Smartphones
Poor Smartphone Sales Fuel LG Electronic's Operating Loss
LG Unveils Dolby Vision-capable 4K Ultra HD Blu-ray Player
LG Signature OLED TV W Pushes TV Design Into A New Dimension
CES: LG Showcases New Gram Laptops
LG Outlines Its New Futuristic Robots At CES
Samsung Unveils Its New QLED TVs, LG Responds With New Signature OLED TV W Series

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .