Thursday, November 26, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
SK Hynix Rejects Chinese Take-over Offer
New Huawei Mate 8 Smartphone Launched With Kirin 950 Inside
Samsung's New DDR4 with TSV Gives a Boost To Data Centers and Servers
New Raspberry Pi Zero Is A $5 Tiny Computer
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > Consumer Electronics > Sony in...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 02, 2011
Sony in The Red Again; Announces TV Business Plan

Sony on Wednesday by warning it is heading for its fourth straight annual net loss and that its TV business alone would produce a loss of $2.2 billion due to tumbling demand and a surging yen.

The company cut its sales forecast for TVs, cameras and DVD players on Wednesday and said it may report 90 billion yen ($1.1 billion) net loss in the current financial year, scrapping its earlier net profit estimate of 60 billion yen.

Sony has embarked on a series of measures to improve the profitability of its television business, with the aim of returning the business to profitability in the fiscal year ending March 31, 2014.

In its mid-range plan announced in November 2009, Sony outlined plans to create a structure under which the Company could attain a market share of 20%, or 40 million unit sales in the fiscal year ending March 31, 2013, based on the expectation that the LCD TV market would continue its high level of growth. However, since then, market conditions have changed drastically, with overall industry growth slowing, and developed countries experiencing negative growth, especially in the U.S. and Europe where economic conditions have deteriorated. Furthermore, while there was an LCD panel shortage at the time of the mid-range plan announcement, there is now a surplus of LCD panels in the market. In view of these changes, Sony said it expected TV losses to be 175 billion yen ($2.2 billion) this financial year, including a 50 billion yen impairment charge. It cut TV sales forecast by 9 percent to 20 million sets, its second reduction this year.

Sony plans to engage in further fixed cost reductions as its TV operations transition from a 40 million to 20 million unit structure; however, due to the "asset-light" strategy already carried out across Sony?s manufacturing facilities, substantial reductions in fixed costs have already been achieved. Therefore, Sony considers reducing variable costs, of which LCD panels comprise the largest proportion, to be its priority going forward.

Sony plans to reduce of LCD panel costs and enhance product competitiveness by offering models designed specifically for the needs of developing countries, reducing inventory turnover, deploying technologies such as super-resolution high image quality engines and accelerate the development of a next generation TV. The company also plans to provide consumers with an integrated user experience across multiple devices and network services.

Sony did not to comment on reports it would end a panel joint venture with Samsung Electronics.

Panasonic and Philips are also losing money from TV sales, hit by faltering demand and growing competition from low-cost producers.

Philips agreed on Tuesday to transfer its loss-making TV business into a joint venture with TPV Technology.

LG Brings Ads Platform To Its Smart TVs        All News        IBM and ABB Collaborate to Improve Energy Transmission for More Efficient Grids
LG Brings Ads Platform To Its Smart TVs     Consumer Electronics News      Toshiba-Hitachi-Sony LCD Alliance to Acquire Panasonic LCD Plant

Get RSS feed Easy Print E-Mail this Message

Related News
Sony CEO dismisses Chip Development Rumors
Sony a68 A-mount Camera Shipping With 4D FOCUS
Sony Returns To profitablity Following Strong PS4 Sales
Toshiba To Sell Image Sensor Business to Sony
Sony Introduces 4K Home Theater Projectors, ES Receiver at CEDIA 2015
Sony RX1R II Camera Packs A 42MP Back-Illuminated Full-Frame Image Sensor
Sony Acquires Softkinetic Systems To Expand Its Image Sensor Offerings
Sony Semiconductor Solutions Corporation Established
New Sony Software Upgrade, Rolls For Xperia M2 and Xperia M2 Aqua
Sony Brings Hi-Res Audio to the Car
Sony Adds Uncompressed 14-Bit RAW Still Image Capture for New α Cameras
Sony Launches The Ultra-sensitive a7S II Full-frame Camera

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .