Friday, July 31, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Firefox Attacks Microsoft Over Default Browser in Windows 10
Sharp to Exit Americas TV Market
Researchers Showcase Javascript-based Attack On a Computer's DRAM
Hackers Used Twitter hashtags To Extract Data From Compromised Networks
Facebook Unveils New Security Checkup Tool
Court of Appeals Rejects Google's Move To Overturn Microsoft's Patent Royalty Victory
Toshiba Expands Lineup of Phase Detection Auto-Focus-equipped CMOS Image Sensors for Smartphones
Sony Profit Rises Following Demand For Mobile Cameras
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Yahoo t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, November 01, 2011
Yahoo to Acquire Ad Firm Interclick


Yahoo will buy online advertising technology firm interclick inc for $270 million in cash, the companies said.

interclick's proprietary advertising and technology solutions enable it to improve data targeted solutions and optimized returns for advertisers across a variety of supply sources. interclick has built a data valuation platform optimized to work with large data volumes across multiple providers and marketplaces. With interclick, Yahoo! will acquire data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.

interclick helps marketers navigate the complex data online ecosystem with tools such as Open Segment Manager (OSM) and its Genome Platform. These solutions were built to address the challenges of audience targeting by enabling a more holistic understanding of consumers through its deep integrations with data providers.

The companies expect the tender offer to close by early 2012.


Previous
Next
Philips To Transfer Its TV Business To TPV        All News        Seagate Streamlines Barracuda Product Family
Google Gmail Gets A New Look     General Computing News      Massive Cyber Attack Targets Chemical Companies

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo Introduces Livetext Messaging App
Yahoo To Enter The Daily Fantasy Sports Market
Yahoo Takes More Services Offline
Yahoo Gives Advertisers Fraud Verification Tools
Yahoo Releases New Video Series
Is Yahoo Readying New Messenger?
Microsoft, Yahoo Renew Search Deal
Yahoo Autos Is Launching Today
Yahoo Will Text You Your Password
Yahoo Gains Search Share
Yahoo Announces New Mobile Developer Suite
Yahoo To Spin-Off Remaining Stake in Alibaba Group

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .