Adobe Systems today announced that it has acquired privately held Auditude Inc., a leader in video ad management and monetization technologies for publishers and media companies.
Through the acquisition of Auditude, Adobe is now ositioned to provide an
end-to-end video offering, connecting authoring, publishing, monetization and
optimization with the goal of helping its customers build businesses through the
delivery of video content across all IP-enabled devices.
"Premium video publishers want to capitalize on the foundational shift to
digital by providing viewers with great media experiences and maximizing the
value of their content on every IP device," said David Wadhwani, senior vice
president and general manager, Digital Media Business Unit, Adobe. "With this
acquisition, Adobe can now offer an unparalleled platform for authoring,
distributing, analyzing and monetizing digital video experiences everywhere ?
simplifying workflows, increasing consumer engagement, delivering insights and
driving increased revenue for content publishers."
Supporting video ad management and monetization delivered via an open
architecture platform, Auditude lets publishers and media companies create a
TV-like, multi-device advertising experience that is attracting brand
advertisers. Features of the Auditude platform include: easy integration into
content management and other video operations systems; targeting capabilities;
flexible ad placement and ad product offerings; sales rights management; access
to and control of incremental advertising demand; and efficient cross-device
workflow.
Auditude's advertising server platform meshes with Adobe's video technologies,
such as Adobe Flash Media Server 4.5 software and Adobe Pass. The Flash Media
Server family of products delivers media to multiple platforms - including
Flash, HTML and native apps - with a choice of protocols that can save
bandwidth costs and lighten network load. In addition, Adobe Pass is enabling
content publishers to securely bring large catalogues of programming online.
Adobe also plans to integrate Auditude with the Adobe Digital Marketing Suite,
which consists of integrated analytics and optimization products to collect and
unleash the power of customer insight.