Friday, February 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG 2017 Gram Notebooks Start From $999
Samsung, Apple To Focus On Bio Authentication Services
Nokia Captured 9 Percent Global Feature Phone Marketshare in 2016
Secure Folder Now Available for Galaxy S7, Galaxy S7 edge
LG X Power2 Smartphne Packs A 4,500mAh Battery And A 5.5-inch Display
Samsung Introduces Measures to Enhance Transparency in Financial Donations
Google's Waymo Sues Uber Over Self-Driving Patents
New Razer Power Bank Will Charge Your Laptop, Smartphones
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, October 20, 2011
Google Introduces Dynamic Search Ads, Based On Page Content


Google is launching Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from a website.

"Even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on your web site. That's not great for advertisers. It's also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they're searching for," Baris Gultekin, Director, AdWords Product Management at Google wrote in a blog.

With Dynamic Search Ads, Google maintains a fresh index of advertisers' inventory using Google's organic web crawling technology.

When a relevant search occurs, Google dynamically generates an ad with a headline based on the query, and the text based on an advertiser's most relevant landing page.



The ad enters the auction and competes normally -- but Google will hold it back for any search where someone may also have an eligible keyword-targeted ad.

"So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns," Gultekin said.

Advertisers can choose to target their whole site, specific categories of products on their site, pages containing certain words, or pages containing certain strings in their URL.

"And all controls can be used as negatives, along with traditional keyword negatives, to refine your targeting and prevent the promotion of out-of-stock items," Gultekin explained.

Dynamic Search Ads are currently available in all countries and languages as a limited beta.


Previous
Next
OCZ Introduces 1TB Octane Solid State Drives For Notebooks Based on The Indilinx Platform        All News        Asus To Launch Android Transformer Prime Tablet Powered By Nvidia's Kal-El Processor
McAfee Deep Defender Offers Hardware-assisted Security     General Computing News      Pseudonyms, Brands Coming to Google+

Get RSS feed Easy Print E-Mail this Message

Related News
Google AI Tools Lets You Identify Malicious Comments on Your Website's Articles
Google Dominates VR Headset Shipments But Samsung Gets The VR Revenues
Google Investigated Over Alleged Practices Against Samsung's Tizen OS
EU Says Google Cloud Commitments Are Compliant With Rules For International Data Flows
Facebook, Google, Others Unite Against Fake News in France
Google Ordered To Allow Access To Foreign Emails
Alphabet Earnings Surge on Mobile And YouTube
Google Maps To Find You A Parking Spot
Google Removed 1.7 billion Bad Ads In 2016
Updated Google App For Android Will Save Results If Your Connection Is Bad
Google Assistant Coming on Android TVs
Google Buys Limes Audio

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .