Thursday, July 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Researchers Discover New Smartphone Flaws
U.S. Government Issues Warning About Malicious Software
Hackers Can Use USB Devices in Attacks
Next Apple TV Release Delayed
CoD: Advanced Warfare Collector's Editions Announced
Lite-On IT Merged With Lite-On
AMD Introduces New Kaveri APUs for System Builders
Toshiba, Samsung Vie For 48-layer 3-D NAND Chips
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, October 20, 2011
Google Introduces Dynamic Search Ads, Based On Page Content


Google is launching Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from a website.

"Even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on your web site. That's not great for advertisers. It's also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they're searching for," Baris Gultekin, Director, AdWords Product Management at Google wrote in a blog.

With Dynamic Search Ads, Google maintains a fresh index of advertisers' inventory using Google's organic web crawling technology.

When a relevant search occurs, Google dynamically generates an ad with a headline based on the query, and the text based on an advertiser's most relevant landing page.



The ad enters the auction and competes normally -- but Google will hold it back for any search where someone may also have an eligible keyword-targeted ad.

"So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns," Gultekin said.

Advertisers can choose to target their whole site, specific categories of products on their site, pages containing certain words, or pages containing certain strings in their URL.

"And all controls can be used as negatives, along with traditional keyword negatives, to refine your targeting and prevent the promotion of out-of-stock items," Gultekin explained.

Dynamic Search Ads are currently available in all countries and languages as a limited beta.


Previous
Next
OCZ Introduces 1TB Octane Solid State Drives For Notebooks Based on The Indilinx Platform        All News        Asus To Launch Android Transformer Prime Tablet Powered By Nvidia's Kal-El Processor
McAfee Deep Defender Offers Hardware-assisted Security     General Computing News      Pseudonyms, Brands Coming to Google+

Get RSS feed Easy Print E-Mail this Message

Related News
Google To Show Ratings to Search-Results Ads
Google Does Not Confirm to $1 Billion Acquisition Of Twitch
Google Implemented "Right To Be Forgotten" Ruling Inadequately, EC says
European Regulators May Need Extra Concessions From Google
Google Profit And Revenue Jump
Google Plus No Longer Requires Real Names
Google To Combat Zero-day Attacks With Project Zero
Google And Novartis To Offer Smart Lens
Google To Invest $100 Million To European StartUps
Google Restores Search Links To British Newspaper Articles
Google Buys Songza
Court Rejects Google Appeal In Street View Privacy Case

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .