Rovi announced the signing of a new multi-year licensing agreement for DivX technology with ASUS. Through the agreement, ASUS plans to integrate DivX Plus HD, the premium level of DivX Certification, into its new high-end O!Play 3D Blu-ray/HD Media Players, the ASUS BDS-700 and BDS-500.

Recently introduced at CeBIT 2011, ASUS O!Play BDS-500 and BDS-700 are two 3D Blu-ray/HD media player systems that enable HD video and audio, and offer broad format support. ASUS is including a variety of features, such as dual HDMI and USB ports, a customized, user-friendly interface, smartphone remote control, and gold-plated terminals. Both models ship with Qdeo video processing to help reduce image scatter without adversely affecting sharpness. Color and contrast are also improved and optimized for a more lifelike picture.

Whether the content is on optical disc, USB drive, or streamed wirelessly between devices over a home network using DLNA, devices certified for the DivX Plus HD profile can easily play back personal and protected Hollywood entertainment in DivX (.avi) and DivX Plus HD (.mkv) formats. DivX certified devices contain digital rights management technology to enable the secure playback of premium content in the DivX format, making it easy for consumers to enjoy video entertainment across a multi-manufacturer ecosystem of consumer electronics devices.