Zynga has just wrapped up Zynga Unleashed, a news event where the company announced brand new play - including a gaggle of new social games including the next "Ville", and its own new play service, code named, "Project Z."
Since it launched four years ago, Zynga has created entertaining diversions for 232 million players worldwide, largely on Facebook and other social networking service.
Zynga is working on its own online playground. That service, currently called "Project Z," means Zynga's users won't have to flock to social networks to play games such as "CityVille," ''FarmVille" and "Mafia Wars."
Project Z will still draw upon Facebook's massive audience because Zynga's website will still require a Facebook account to log on.
Beginning today, players can reserve their gamer identity tags, called zTags, by visiting http://www.Zynga.com. Gamers will own their zTag and it will travel with them between games on the Project Z service. Project Z is coming to a browser soon, Zynga added, without providing any additional details.
Built by one of Zynga's studios in the Lone Star State, Zynga Dallas, CastleVille is the company's latest addition to the "Ville" franchise.
"Enter a rich medieval world with an engaging storyline, just a touch of fantasy and memorable and playful characters. CastleVille is the most beautiful game we?ve ever made, and that?s evident in the scenery, the animation, and the playful and lively characters that make this game sing," the company said in a blog post.
"The characters you meet and the decisions you make in CastleVille affect the mysterious locations you discover, and the rare items you reveal. Like a beautiful snow flake or an artisanal brick oven pizza, no two games are the same."
And one last thing that makes CastleVille special - the music. Zynga is bringing players an original orchestral soundtrack, recorded in Seattle with a 75-piece orchestra and full choir.
Zynga Bingo, which along with Zynga Poker, the largest social poker game in the world, will now makeup the newly created Zynga Casino franchise.
Zynga will also going to make it easy for gamers to find their friends while they?re playing, no matter which "table" they?re sitting at in either one of the games. Zynga Poker is available on Zynga Casino today, and Zynga Bingo is coming soon.
Hidden Chronicles combines memory and skill and wraps it in a fun social game.
Here is a desription by Zynga:
"Hidden Chronicles is about mystery, discovery, and a little friendly competition. Like snowboarding or making scrambled eggs, it's easy to learn but hard to master. As you move through boards discovering thousands of hidden items, you?ll also unlock the story of Ramsey Manor, your home base in Hidden Chronicles. You?ll meet and interact with unique caretakers there, and have the ability to build, decorate and customize the Manor.
And what, you ask, makes this game social? Well, you can play with your friends of course. Challenge them to particular scenes and compare scores, cooperate to build out your personal estates, and if you?re feeling generous, hide gifts on your friends? game boards. Be on the lookout for Hidden Chronicles."
Dream Zoo is also coming soon to the Apple App Store in multiple languages. It is Zynga's first zoo themed game that lets players collect some of the world's most exotic animals.
Players can connect with friends around the world and help one another care and feed for their digital wild kingdoms.
Zynga also announced that Mafia Wars 2 is now available on both Facebook and Google+ games.
Facebook announced the launch of its mobile apps and mobile site, and today Zynga followed with the release of three HTML5 games will be coming to Facebook's mobile apps site soon: Zynga Poker Mobile Web, Words With Friends HTML5 and Farmville Express. Developed using HTML5 technology, they will deliver faster load times, smoother game-play, and near-immediate responses to player actions all within the comfort of a mobile browser. Zynga Poker Mobile Web, Words With Friends HTML5 and Farmville Express are the first large-scale games to be built using HTML5.