Wal-Mart has struck a partnership with Facebook to help its fans on the social networking service connect with their local stores just in time for the all-important holiday shopping season.
Walmart is launching more than 3,500 store-specific Facebook pages. The "My
Local Walmart" Facebook application will provide locally-relevant
information on everything from new electronics to hot Rollbacks.
The Facebook app will also provide information about new products,
notifications of additional savings on already everyday low prices for
items, as well as "In-Store Events", in which information will be shared
for family-friendly events and product demonstrations.
To access the "My Local Walmart" page, Facebook users should visit
facebook.com/Walmart then click on the "My Local Walmart" tab. They will
then be prompted to input their zip code, "Like" their favorite stores, and
click "I'm Ready" to begin receiving the latest local store information.
Facebook users' newsfeeds will be updated with approximately twice a week.