Currently, Google Analytics analyzes past performance. Today Google brings real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what?s happening on your site as it happens.

You'll find the Real-Time reports only in the new version of Google Analytics. Real-Time reports are in the Dashboards tab though they will move to the Home tab in the updated interface next week, Gogole said. You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

Google Analytics Premium

In addition, Google unveiled a paid version of its Google Analytics software: Google Analytics Premium.

Here's a summary of what that covers:

- Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting

Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorized Resellers.