Saturday, April 19, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
HTC Hired Ex-Samsung Marketing Officer
Xbox One Wolrdwide Sales Cross 5 million
Samsung Works With GLOBALFOUNDRIES On 14 nm FinFET Offering
Facebook To Find Nearby Friends
Console Sales Lift AMD's First Quarter Results
LG Expands 'Second Screen' TV Ecosystem With Open-Source SDK
Amazon Announces Kindle Service For Samsung Devices
Nokia Halts Sales Of Lumia 2520 Tablet
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > W3C To ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, September 09, 2011
W3C To Work On "Do Not Track" Standards For The Web


The World Wide Web Consortium announced a new standardization effort to improve user privacy on the Web.

The Tracking Protection Working Group will create standards for "Do Not Track" technology by building consensus among a broad set of stakeholders, including browser vendors, content providers, advertisement networks, search engines, and experts in policy, privacy, and consumer protection.

"Our task here is to deliver a set of standards that enables individuals to express their preferences and choices about online tracking, and enables transparency concerning online tracking activities for users and the public alike. Mechanisms that enable the enforcement of these preferences will be another important element of the work. At the same time, many business models on the Web as we know it rely heavily on advertising revenue," said the W3C in a blog post.

By tracking users' behavior online, online publishers and advertisers are able to deliver more relevant, individually-tailored offers - more effective advertising. But advertisers' ability to track users across the Web, combined with a lack of transparency and user choice about these practices, has raised public concerns and caused regulators from both the European Union and the United States to call for industry to establish a Do Not Track standard on an expedited basis.

Earlier this year both Mozilla and Microsoft proposed technical solutions in this space. Together with guidelines and recommendations from organizations including the US Federal Trade Commission and Internet advertising associations, these proposals will provide the basis for the group's work.

The Working Group is charted to publish Do Not Track standards by mid-2012. The standards will let users express their tracking preferences and select which parties can track them online.

Adobe, Yahoo!, Google, Mozilla, and Microsoft are among the supporters of the new group.


Previous
Next
Nvidia Details Its Mobile Chip Strategy Powered by Tegra Chips        All News        Corsair Adds USB 3.0 To Its Family Of Flash Drives
Broadcom to Acquire NetLogic     General Computing News      German Court Ruling Upholds Samsung Tablets Ban

Get RSS feed Easy Print E-Mail this Message

Related News
AT&T, Cisco, GE, IBM, and Intel Form The Industrial Internet Consortium
The Internet Inventor Calls For An Open Web
Chinese Video Uploaders Have To Register Their Real Names
U.S. Appeals Court Rejects FCC's Inquiry For Net Neutrality
Google, Facebok Join Forces For a More Affordable Internet
China to Lift Ban on Facebook Within Shanghai Free-trade Zone
Singapore Tigtens Rules For Local Online News Websites
Web Companies Protest Against Internet Surveillance
ISC Patches Denial-of-service Vulnerability Found In BIND 9
Internet in Syria Was Shut Down (updated)
564 Million Chinese Have Internet Access
Chinese May Need To Register Their Real Names To Access The Internet

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .