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Friday, August 26, 2011
LG Announces new AURORA Notebooks

LG Electronics (LG) today announced two new notebooks in their Aurora series -- the LG S430 and LG S530.

With brightly colored exteriors and boasting 14-inch and 15.6-inch HD LED LCD screens, the LG S430 and LG S530 offer a sleek, Crystalline Finish, while also delivering high computing power. The LG 430 and the LG S530 provide a value package through their ingenious Crystalline Finish lids. Using NCVM (Non-Conductive Vapor Metallization) technology, a coating process that produces a colorful metallic veneer, LG Aurora notebooks have a glossy but scratchproof exterior.

"We've designed our notebooks to offer a computing experience that is as stylish as it is powerful," said J.J. Lee, Executive Vice President and Head of LG Electronics PC Business Unit. "With its unique Crystalline Finish, the LG S430 and LG S530 set new standards in design while offering features and functions that can compete with any notebooks in their class."

The LG S430 and LG S530 are equipped with second generation Intel Core i5 processors - which is 20 percent faster than the previous generation of Intel processors ? and an external graphics card. In addition, content-sharing software lets users wirelessly share videos, photos, and music from other DLNA-enabled devices to then enjoy on the notebook.

Supported by the "Crystalline by Aurora" campaign, the LG S430 and the LG S530 will be available in the Middle East, Africa and Asia early September followed by Europe, the Americas and CIS soon after.

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