LG today announced the latest addition to the LG Optimus smartphone series: the LG Optimus Sol (LG-E730).

Running on the Android 2.3 Gingerbread platform, the LG Optimus Sol offers 9.8mm slimness with a 3.8-inch "Ultra AMOLED" display. Sol is aptly named for its high clarity display which makes content easy to see even in bright and sunny conditions.

"The Optimus Sol stands out from its competitors as the most affordable 1 GHz Android smartphone with an AMOLED display," said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company.

With a depth of only 9.8mm, the LG Optimus Sol boasts a sophisticated design. Users can enjoy a great web browsing performance thanks to the 1GHz CPU, as well as enhanced Flash 10.1. on a 3.8-inch WVGA Ultra AMOLED display. The new and improved Ultra AMOLED display has a two-fold advanced reflection rate compared to standard AMOLED displays, and reduces image quality degradation.

The device uses an enhanced idle-based power management system that boosts battery life by 20 to 30 percent. With the Dark UI selected, the Optimus Sol utilizes less white light in order to extend the battery life performance. The phone includes a 5.0MP camera for fast auto-shuttering, auto-focusing and shot-to-shot. Users can also take full advantage of multimedia connectivity via onscreen links to DLNA and Wi-Fi Direct.

This new handset will be introduced in Europe beginning mid-September, followed by roll-outs in Central and South America. The Optimus Sol will be available in black, titan and white, availability depending on the region.