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Friday, August 05, 2011
Sharp Brings Pioneer's Elite TV Brand in North America


Sharp is bringing back an iconic name in television by introducing Elite LED LCD TVs in the North America market.

Sharp Electronics Corporation (SEC) and Pioneer Electronics (USA) Inc. joined together in a marketing collaboration to launch the first Elite LED LCD TVs.

"Over the past 25 years the Elite brand has developed a loyal and avid fan base of audiophiles and videophiles," said Tom Evans, Sharp's associate vice president and general manager of Product & Marketing for Elite televisions. "We are confident that our new line of Elite LCD TVs will appeal to the Elite purists who expect the highest picture quality and experience as well as today's luxury technology enthusiasts looking for the most innovative products to outfit their digitally connected homes."

Elite LED LCD TVs will be available in 60" class (60 1/32" diagonal), and 70" class (69 1/2" diagonal) screen sizes in late August.

Elite LCD televisions incorporate proprietary RGB+Y technology, which adds a yellow sub-pixel to the standard red/green/blue color palette. The addition of the yellow sub-pixel enables the reproduction of a much broader range of colors. RGB+Y technology creates higher brightness using less power and more accurately depicts vivid yellows and vibrant golds. RGB+Y technology makes possible Precision Color Plus, four sub-pixels composed of smaller dots, creating more than 8 million dots per screen.

Elite Televisions feature:

- FluidMotion, which combines a frame creation system with Elite's scanning backlight technology creating a greater than 240 Hz effect, improves picture clarity and smoothness;
- Full Array LED, which includes a full array of Light Emitting Diodes, evenly dispersed behind a diffuser resulting in more uniform and brighter lighting versus traditional edge-lit LEDs;
- Local Dimming which allows specific groups of LEDs to be dimmed for greater control of brightness and darkness in different areas of the screen for outstanding black levels;

But what makes Elite televisions Elite is Intelligent Variable Contrast. Developed specifically for Elite Televisions, Intelligent Variable Contrast technology works with all of the other Elite technologies to automatically control brightness and backlight to create depth of color, brilliance, detail and dark areas.

Additional features complete the design:

- Elegant form factor, with fine, brushed aluminum finish, precision cut mitered bezel and slim cabinet depth round out the television?s design
- Connectivity to Netflix, VUDU, CinemaNow, YouTube, and others;
- 3-D Functionality including two sets of active shutter 3-D glasses;
- Elite Advantage LiveSM, which offers support via Internet connectivity where a personal advisor can remotely connect to the TV and provide a variety of services such as setup, picture adjustment, or basic calibration.
- THX Certified display - THX Certified displays deliver movie experiences with the same color and detail found in the filmmaker's studio.
- ISF (Imaging Science Foundation) certification
- Variety of AV modes including Elite Pure Mode, a mode that replicates the settings of previous Elite TVs
- Skype ready (Skype camera kit sold separately)

Elite LCD HDTVs will only be available at select high-end retailers and via custom installation companies. The Elite LED LCD TV 60" class (60 1/32" diagonal) carries an MSRP of $5,999.99, and the Elite LED LCD TV 70" class (69 1/2" diagonal) carries an MSRP of $8,499.99.



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