LG Electronics today launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG's 3D glasses ? all packed together in one box.

The LG CINEMA 3D entertainment packages come with a 47- or 55-inch class (47.0- and 54.6-inch diagonals, respectively) LG CINEMA 3D HDTV, an LG 3D Blu-ray Disc player with the capabilities to play 3D Blu-ray Disc movies in Full HD 1080p picture quality, and four pairs of battery-free LG CINEMA 3D glasses. The 3D Blu-ray Disc player supports playback of 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to near HD quality. In addition, the TV can convert 2D content to 3D.

Similar to the 3D glasses used in theaters, the LG CINEMA 3D polarized glasses do not have a battery and never need charging and since the glasses do not need to sync with an emitter, viewers can watch from wide angles in the room. The low cost of the eyewear also makes it easier to buy as many pairs as needed to host family and friends for a sporting event or 3D movie night. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk.

LED Plus with Local Dimming allows for deeper blacks and richer colors by providing even greater control of brightness through local dimming technology to deliver better contrast, clarity and color detail, while TruMotion 120Hz technology brings extra sharp detail to even the fastest moving scenes.

Picture Wizard II provides easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Additionally, Intelligent Sensor automatically optimizes picture brightness to the lighting and color conditions in the room.

The LG CINEMA 3D entertainment package (model LW5300) will be available in August 2011 in 47- and 55-inch class screen sizes at manufacturer's suggested retail price of $1,399.99 and $1,899.99, respectively.