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Monday, July 25, 2011
New Sony Cyber-shot Cameras offer Up To 10x Clear Image Zoom in Maximum Resolution

Sony has just released the TX55 and the WX30 Cyber-shot digital cameras ,making it it easy to capture the moment with DSLR-style still photos, Full HD video and 3D images.

The Cyber-shot TX55 and WX30 both feature a 16.2 megapixel Exmor R CMOS sensor, plus new 'By Pixel Super Resolution' technology that boosts zoom range to 10x without quality loss at the image sensor's maximum resolution (16.2 million pixels). The two models also mark a Cyber-shot first with new Picture Effect mode that broadens artistic possibilities with no editing software needed.

Cyber-shot TX55

Just 12.2mm slim, the Cyber-shot TX55 captures Full HD AVCHD video clips as well as 16.2 megapixel still images. It also shoots detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV. The camera's back panel is dominated by a 8.3cm/3.3" Xtra Fine OLED wide touch-screen.

The TX55 is the first Cyber-shot compact digital camera that includes a slot to accept Memory Stick Micro (M2) and MicroSD/SDHC flash memory cards. Sony offers a choice of media in capacities up to 16GB (newly introduced M2 Mark2, ideal for AVCHD video shooting) / 8GB (microSDHC). All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files, and x-Pict Story that simplifies creation of slideshows from your photos.

Cyber-shot WX30

The Cyber-shot WX30 offers a range of imaging options for stills, Full HD video and 3D shooting. It?s also the first Cyber-shot WX-series model featuring a 7.5cm (3") Xtra Fine LCD wide touch screen for fingertip operation.

'By Pixel Super Resolution' technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, 'Dual Rec' grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Newly enhanced with additional electronic image stabilisation for vertical and horizontal handshake correction, SteadyShot Active Mode compensates for handheld camera movements during Full HD video shooting.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture 42.9 megapixel panoramas.

3D Still Image captures 3D photos without needing a big, bulky camera with stereoscopic lenses. Just press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

Making its Cyber-shot debut on the TX55 and WX30, Picture Effect broadens everybody's artistic options with a range of in-camera image treatments. You don?t need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

The new Cyber-shot TX55 and WX30 cameras by Sony are available from September 2011. The range of MSA[X]GN2 memory Stick Micro and SR[X] series MicroSD/SDHC media cards from Sony is available now.

Features DSC-TX55 DSC-WX30
Effective Pixels Approx. 16.2 Megapixels Approx. 16.2 Megapixels
Image Sensor 1/2.3 type (7.77mm) “Exmor R CMOS sensor” 1/2.3 type (7.77mm) “Exmor R CMOS sensor”
Lens “Carl Zeiss Vario-Tessar” “Carl Zeiss Vario-Tessar”
Zoom 5x (optical) / 10x Clear Image Zoom in maximum resolution26mm wide angle 5x (optical) / 10x Clear Image Zoom in maximum resolution25mm wide angle
ISO 3200 3200
Intelligent Sweep Panorama Yes Yes
3D Sweep Panorama Yes Yes
Sweep Multi Angle Yes Yes
LCD screen size 8.3cm (3.3”) 7.5cm (3.0”)
Battery Life 125mins (250 shots) – CIPA standard with LCD on 115mins (230 shots) – CIPA standard with LCD on
Image stabiliser Optical SteadyShot Optical SteadyShot
Video recording Full HD 1080/50i movie AVCHD Full HD 1080/50i movie AVCHD
Internal memory Approx.19MB Approx.19MB
Approx. dimensions WxHxD (mm) 92.9mm x 54.4mm x 13.2mm 92.2mm x 51.9mm x 19.1mm
Weight (body only, excluding media and battery) Approx. 94g Approx. 100g
Available colours Black, Silver, Violet and Red Black, Silver and Violet

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