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Tuesday, July 12, 2011
Toshiba To Use Rovi's TotalGuide IPG in CE Devices


Rovi and Toshiba have signed a multi-year agreement for use of Rovi TotalGuide and its interactive program guide (IPG) patent portfolio in Toshiba televisions, Blu-ray players and recorders, as well as mobile and tablet devices in the United States and Europe, expected to be sold in Spring 2012.

Rovi TotalGuide unifies search, discovery and recommendations to provide users with one destination where they can access content from the Internet and from broadcast services. In addition, Rovi and Toshiba will be working together to launch new interactive advertising capabilities on Toshiba devices with TotalGuide.

In addition to the latest licensing agreement, Rovi is powering a number of other digital entertainment capabilities on Toshiba's connected devices. The company's RoxioNow entertainment platform is behind the recent launch of a new retailer-branded entertainment storefront on the Toshiba VX700 and WX800 3D series LED HDTVs, and DivX Certification helps the optimized playback of video content in the popular format.


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