Panasonic announced today the launch of VIERA Connect Developers (http://developer.vieraconnect.com), a public web portal, to invite IPTV application developers to write applications for its VIERA Connect cloud-based TV service.

Applications built for the platform can be deployed in VIERA Connect, which has become available worldwide from this spring.

VIERA Connect provides viewers with a line up of applications which run on Panasonic?s Application Execution Engine developed with following features:

- Cloud-based IPTV service - where applications exists in the cloud, no need to download them on the TV
- Fast startup and quick response which provides seamless screen transitions on full HD TV
- Rich multimedia expression using three dimensional graphic technology

The newly launched VIERA Connect Developers will use streamlined processes to improve time to market for application developers and media companies. The portal site hosted by Accedo Partner Programs on behalf of Panasonic will further expand the number of attractive applications for VIERA Connect by providing access to VIERA Connect?s application program interface (API), technical information, reference code and other assistance required to develop VIERA Connect applications.

VIERA Connect, which is available in approximately 100 countries around the world since spring this year, offers a wide range of applications, such as video-on-demand services, music, sports, games, health and fitness.