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Tuesday, June 07, 2011
AMD Reintroduces FX Brand


AMD today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados.

AMD also announced new members for its "Gaming Evolved" program, driving the PC gaming experience forward with native HD3D support in Eidos Montreal's "Deus Ex: Human Revolution," and new collaborations with Bioware, Creative Assembly and Codemasters.

The FX brand is associated with AMD's fastest processors and most powerful platforms - those designed formainly for gaming and HD entertainment. In addition, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the "Scorpius" platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.

"By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC?s performance, "said said Leslie Sobon, vice president of Worldwide Product Marketing, AMD.

AMD continues to add members and grow relationships in the second year of the Gaming Evolved program. Gaming Evolved combines AMD's support for Microsoft DirectX 11 games (which use the latest graphics technology from Microsoft), along with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which enable multiple graphics processors in one computer), and native AMD HD3D support to enable standards-based stereo 3D display capabilities.

"Since the launch of AMD's open stereo 3D initiative last year, developers have been embracing native 3D support that will work with a range of 3D glasses and monitors from different vendors," said Neal Robison, director of ISV Relations, AMD. "This excitement by developers is starting to pay off with the announcement by Eidos-Montreal that 'Deus Ex: Human Revolution,' will enable native stereo 3D support."

With AMD HD3D, gamers can experience stereoscopic 3D gaming in high quality. AMD HD3D technology supports more than 400 titles through AMD's technology partners, the company said.

In addition to Eidos, AMD's new partners include developers of titles including Bioware's "Dragon Age II", Creative Assembly's "SHOGUN 2: Total War" and Codemasters' "DiRT 3," which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.


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